Transom Capital Group, a Los Angeles-based private equity firm focused on operational transformation, has completed its acquisition of WellBiz Brands, a Denver-headquartered beauty and wellness franchisor with a portfolio of five membership-driven, recurring service concepts. Financial terms were not disclosed.
WellBiz operates a multi-brand platform with more than 700 locations across the United States, Canada, Europe, and the Middle East. Its portfolio includes Drybar, Elements Massage, Amazing Lash Studio, Fitness Together, and Radiant Waxing, spanning salon, massage, lash, fitness, and waxing categories.
Transom said the partnership is intended to accelerate WellBiz’s growth and profitability while strengthening franchisee support. The firm plans to apply its hands-on operating approach across areas such as franchise system support, unit expansion, marketing performance, and operational execution.
WellBiz has been executing leadership and performance initiatives under CEO Amanda Clark since March 2024, including efforts to strengthen the leadership team, improve same-store sales, enhance the franchisee proposition, and drive innovation across the brand portfolio.
Support: Kirkland and Ellis served as legal advisor to Transom. North Point Mergers and Acquisitions and Boxwood Partners served as financial advisors to WellBiz, and Davis Graham and Stubbs served as legal advisor to WellBiz.
KEY QUOTES:
“WellBiz represents a highly attractive franchise platform with strong brands, loyal members, and a scalable business model. The team has made meaningful progress towards strengthening the organization, driving innovation, and positioning the business for its next phase of growth. We see significant opportunity to build on this foundation and leverage our hands-on operational approach to support franchisee success and unit count growth across the system.”
Conor Davenport, Managing Director, Transom Capital Group
“We are excited to partner with Transom as we continue building the WellBiz platform by setting high standards in wellness franchising. We’ve been very focused on strengthening the foundation of the business, supporting our franchisee partners, and elevating the experiences we deliver to our members and guests. Transom’s operational and collaborative approach makes them an ideal partner in executing our long-term strategy. Together with Transom, WellBiz is well positioned to continue its momentum with existing and new franchisees, and to enhance the guest experience through high-quality service and operational excellence.”
Amanda Clark, CEO, WellBiz Brands
