Trashie, a rewards-driven textile and electronics recycling platform, has acquired Savvy Search AI to strengthen its personalization and discovery capabilities across its circular economy ecosystem. The move is aimed at improving how users decide what to donate and how they discover new products, as the company expands its mission to make sustainable consumption more intuitive and rewarding.
Savvy Search AI specializes in interpreting consumer intent to deliver tailored recommendations and discovery experiences. Trashie plans to integrate this technology across its platform to support three key areas: guided decluttering and donation assistance, personalized deal recommendations, and smarter product discovery for more conscious shopping decisions.
As part of the acquisition, Savvy Search AI founder Harsh Khurana will join Trashie as senior vice president of product strategy, while chief technology officer Yaniv Silberman will become director of engineering. The team will lead the development of next-generation personalization features across Trashie’s platform.
The acquisition comes amid broader momentum for Trashie. The company recently raised $10 million in a Series A funding round led by Ecosystem Integrity Fund, with participation from Marquee Ventures, Alumni Ventures, Rosecliff, One Ascent, Portfolia, and The NBA. It has also entered a multiyear partnership with iHeartRadio and launched its Trashie Unlimited membership program, which reached 10,000 members within two months.
To date, Trashie reports it has diverted 3.5 million pounds of clothing from landfills and collected nearly 80,000 electronic items, reinforcing its focus on environmental impact and circularity.
KEY QUOTES:
“Trashie exists to help people declutter and shop smarter. We believe that each person’s journey is unique, and that the Trashie experience should be tailored to their needs. With Savvy Search AI’s technology, we’ll engage users in new ways, starting from their decluttering journey to their shopping experience, as we help them find convenience, joy and value throughout the process.”
Kristy Caylor, CEO of Trashie
“Trashie’s vision is clear: make donations more convenient, rewarding and impactful. Bringing our search and discovery technology into the Trashie platform is a natural fit. We’re excited to help consumers find more value in every interaction while having a positive impact on the planet.”
Harsh Khurana, Founder of Savvy Search AI
