Treedis is a company known as the industry’s leading platform for transforming physical spaces into virtual experiences through digital twins. Pulse 2.0 interviewed co-founder and CEO Omer Shamay to learn more.
Omer Shamay’s Background
Shamay was born and raised in Israel. “From a young age, I exhibited an entrepreneurial spirit, constantly seeking out business opportunities and transforming ideas into practical ventures,” said Shamay. “This mindset differentiates someone with a strong business orientation from a true entrepreneur. Throughout my career, I have honed my skills in various industries and gained valuable experience in business development, strategy, and innovation.”
Formation Of Treedis
How did the idea for Treedis come together? “The initial concept for Treedis took shape during my service in the Israel Defense Forces (IDF), where my partner Nathanael and I were exposed to the power of 3D mapping and XR technologies,” Shamay replied. “Recognizing their potential impact on the business world, we delved into extensive market research to understand the needs and opportunities. This led us to conclude that combining Digital Twin technology with extended reality (XR) was the optimal path to address the emerging demands of industries.”
Favorite Memory
What has been one of your most memorable experiences working for Treedis so far? “One of the most significant milestones in my journey with Treedis was when we secured approval for a strategic project that we had been working on tirelessly for four months,” Shamay pointed out. “This project involved competing against ten highly talented companies, and winning it validated our efforts and demonstrated our competence. The sense of accomplishment and the recognition of our team’s dedication made it an incredibly memorable experience for me.”
Challenges Faced
What challenges have you faced in building the company, and has the current macroeconomic climate affected the company? “Building a company in the tech sector always presents its share of challenges, especially when it involves disruptive technologies like ours. One of the major hurdles we faced was educating the market about the transformative capabilities of our solutions,” Shamay acknowledged. “However, we have been fortunate to align ourselves with economic trends and forge strong partnerships that have helped us overcome these obstacles. As for the current macroeconomic climate, we haven’t experienced any adverse effects on our company since we primarily collaborate with major industrial players and are actively involved in the Industrial 4.0 revolution. As long as our clients remain unaffected, we maintain a direct connection and continue to grow.”
Core Products
What are the core products and features of Treedis? “At Treedis, our mission is to empower the potential of digital twins by providing a highly adaptable web editor for building tools and applications, thereby facilitating the widespread adoption of this technology by enterprises,” Shamay explained “Our core features include comprehensive training and onboarding, seamless IoT connectivity, advanced planning and simulation capabilities, collaborative tools and remote assistance, and robust location-based data management. These capabilities can be experienced through a range of digital devices, virtual reality platforms, and augmented reality devices, offering our users unrivaled flexibility and immersive experiences.”
Evolution Of Treedis’ Technology
How has Treedis’ technology evolved since its launch? “Since our launch, Treedis has been committed to rapid development and continuous innovation. Through thorough research, strategic partnerships, and recruiting top talent, we have positioned ourselves as pioneers in the market, consistently offering comprehensive solutions for digital twins,” Shamay noted. “Our technology has evolved significantly in terms of scalability, ease of use, and integration capabilities. We have also expanded our platform to support multiple mediums, enabling users to enhance their digital twin models across digital devices, virtual reality glasses, and augmented reality-ready devices.”
Significant Milestones
What are some of Treedis’ most significant milestones? “One of our most notable milestones at Treedis was the successful release of our augmented reality application,” Shamay pointed out. “This achievement marked a significant breakthrough for us as it combined all the remarkable features and functionalities of the Treedis platform and introduced an entirely new medium without necessitating additional processes. It showcased our commitment to providing innovative solutions and pushing the boundaries of what is possible in the digital twin space.”
Customer Success Stories
When I asked Shamay about some customer success stories, he replied:
“We have had several successful collaborations with esteemed organizations, and one notable use case involves our partnership with ICL. It began during ESG week, where we showcased the potential of our digital twin technology, and this collaboration has continued with our involvement in their future plant project.”
Revenue Model
What is Treedis’ revenue model? “Treedis operates on a subscription-based model, generating revenue as a classic Software as a Service (SaaS) company. Additionally, we offer advanced enterprise services as a one-stop shop, contributing to our overall revenue stream,” Shamay answered.
Total Addressable Market
What is the total addressable market (TAM) size that Treedis is targeting? “Treedis caters to a wide range of users, making our total addressable market quite substantial. Our primary focus lies in the B2B market, serving major corporations across various industries,” Shamay revealed. “However, our solutions can benefit any business or organization that seeks a virtual presentation solution for their physical space. By enabling enterprises to leverage the power of digital twins, we aim to address a broad spectrum of potential customers and contribute to the widespread adoption of this technology.”
Differentiation From The Competition
How does Treedis differentiate itself from its competitors? “Treedis differentiates itself from its competitors through its unique ability to enhance digital twins across three different mediums: digital devices, virtual reality glasses, and augmented reality-ready devices. This multi-medium approach sets us apart and enables us to provide unparalleled flexibility and versatility to our users,” Shaman assessed. “Our seamless editing process empowers businesses to enhance their digital twin models across these multiple platforms, offering immersive experiences, remote access, and physical interaction. Furthermore, our strong focus on user experience, continuous innovation, and strategic partnerships positions us as leaders in the digital twin space.”
Future Company Goals
What are some of Treedis’ future company goals? “Treedis has ambitious goals for the future. We aim to establish ourselves as the go-to solution for companies seeking to adopt digital twin technology by offering a comprehensive package of solutions through our one-stop-shop approach,” Shamay concluded. “We are committed to expanding our key partnerships and becoming a central hub within the digital twin ecosystem. Additionally, we are actively working on opening our platform to integrate with various technologies and formats, allowing us to reach a broader range of potential businesses and cater to their unique needs.”
