Treehouse (a software-enabled installation platform for electrification projects) announced $16.6 million in Series A funding. The funding round includes participation from lead investor Flourish Ventures, Eaton, Veriten, MassMutual Ventures, and inVest Ventures, and continued participation from CarMax, Montage Ventures, Acrew Capital, Holman, Virta Ventures, and Invest Detroit. With this funding round, Treehouse will expand its operating footprint nationally to help automotive OEMs, utilities, fleet managers, and electrification hardware manufacturers launch scaled electrification programs.
Electrification and decarbonization of our buildings are essential to meeting global climate goals. Some of the world’s largest companies are working to deploy cleaner, energy-efficient technologies such as EV chargers, energy storage systems, and heat pumps at a massive scale. However, they are challenged by a shortage of licensed electricians, the need to maintain their installer networks, and electrification marketplaces that do not standardize processes or pricing, often leading to frustrating and inefficient customer experiences.
Treehouse addresses these challenges as a centralized, end-to-end partner delivering nationwide scaled installation programs. Powered by AI, Treehouse can own projects from quoting and design to permitting and installation. The company’s proprietary software automates many stages of the electrification process – notably load calculations, wire runs, and permit plan sets – enabling Treehouse to deliver instant, transparent pricing and a modern, streamlined install experience for customers, partners, and electricians alike. By operating at the intersection of software and the electrical trade, Treehouse brings standardization and efficiency to a vital industry.
Treehouse’s platform offers a better electrification experience for customers, contractors, global companies and utilities looking to deploy electrification programs. And partners such as automotive OEMs and auto dealers work with Treehouse to fully integrate home charging into the EV customer journey, addressing a significant barrier to EV sales.
Utilities that are looking to drive programs incentivizing the adoption of energy-efficient products can partner with Treehouse to streamline installation for their customers, improving grid resilience and reliability. Hardware manufacturers of products like heat pumps, home batteries, and smart panels work with Treehouse to provide turnkey installations to their customers and scale their products to new markets. By owning the upfront burden of scoping, design, and pricing, Treehouse simplifies project installations for contractor partners, helping to reduce their costs while increasing the number of projects available to them.
Since launching, Treehouse has completed thousands of installations and supports dozens of partners across the country, including CarMax, Holman, Emporia, and Quilt.
KEY QUOTES:
“Electrification is an imperative to address the climate crisis and improve long-term grid resilience. By bringing scale, transparency, and intelligent software to the installation process, Treehouse can reduce friction and drive accelerated adoption of electrification products like EVs, smart panels, heat pumps, and home energy storage systems.”
-Eric Owski, CEO of Treehouse
“Treehouse and its software-enabled platform is transforming electrical services. We are excited to invest in Treehouse, a company bringing transparency, automation, affordability and financing options, and significant customer satisfaction to some of the largest electrification installation programs in the country.”
-Emmalyn Shaw, Managing Partner at Flourish Ventures
“Homeowners and electrical contractors need tools that reduce the complexity and streamline the installation of distributed energy resources and EV charging. We’re investing in Treehouse’s growth to scale its AI-powered software with the solutions needed to support and accelerate adoption of home electrification and decarbonization.”
-Paul Ryan, general manager of Connected Solutions and EV Charging at Eaton
“We are in the early stages of a massive energy transition. Installation is a vital and often overlooked part of the electrification value chain. In building a platform that makes installation turnkey, Treehouse can significantly accelerate electrification and decarbonization programs nationwide. We are excited to support Treehouse in its mission.”
-Maynard Holt, Founder and CEO of Veriten
