Tri Star Sports & Entertainment Group announced the acquisition of The LRW Group, a Miami-based business management firm serving Fortune 500 clients and high-profile figures in entertainment and music. The deal not only strengthens Tri Star’s presence on the East Coast but also marks a historic milestone for women’s leadership in the entertainment business management industry.
With the addition of The LRW Group, Tri Star enhances its bi-coastal infrastructure and broadens its capabilities in private wealth, financial strategy, and business management. The integration underscores Tri Star’s long-standing commitment to innovation, inclusivity, and excellence in entertainment and media advisory services.
The partnership also represents a breakthrough for representation in an industry where women occupy fewer than 20 percent of executive leadership roles. With Lahteefah “Lah” Parramore, CPA, founder of The LRW Group, joining as Chief Growth Officer, Tri Star now boasts an entirely female C-suite, making it one of the only all-women executive teams in the nation.
CEO Lou Taylor and Lah Parramore will co-lead the company’s next phase of evolution, combining decades of financial expertise and industry experience to redefine the standards of leadership in private wealth and business management. In her new role, Parramore will lead the expansion of Tri Star’s East Coast operations, reporting directly to Taylor. Leveraging her strong network and track record in the entertainment and wealth-building sectors, Parramore will drive growth while fostering greater influence and legacy for the firm and its clients.
The acquisition establishes Tri Star as a leader in empowering women executives and advancing equality at the highest levels of finance, entertainment, and sports management. With headquarters in West Hollywood, Nashville, and Miami, Tri Star continues to expand its reach across key markets while maintaining its reputation for high-touch client service and strategic financial planning.
Tri Star offers an integrated suite of services, including wealth management, business strategy, touring infrastructure, and legacy planning. The addition of The LRW Group strengthens its portfolio and aligns with the company’s mission to shape the future of business management through inclusive leadership and visionary growth.
KEY QUOTES:
“This acquisition demonstrates how possible things can be when women lead with vision and purpose. With The LRW Group joining us, we are building capabilities with the consideration of women leading in an industry that has historically operated on a male majority. With an all-women C-suite, we hope to influence the next generation of women’s leadership to see themselves at the absolute pinnacle.”
Lou Taylor, CEO of Tri Star Sports & Entertainment Group
“The partnership with Tri Star allows us to scale our vision beyond what is possible alone. We share the same core values and this collaboration creates new opportunities for our clients and teams. Lou is a master architect of wealth innovation and service delivery, while I have built my career as a pioneer in the wealth and legacy-building business. Together we’re aligned to disrupt the industry and redefine what’s possible.”
Lahteefah “Lah” Parramore, Founder and CEO of The LRW Group and Chief Growth Officer of Tri Star Sports & Entertainment Group
