TRIP has raised $40 million in new funding led by well-known investors, including Joe Jonas, Alessandra Ambrosio, Paul Wesley, Ashley Graham, and consumer-focused investment firm Coefficient Capital. The company, which has become the fastest-growing drinks brand in the United States this year according to Spins data, is on pace to reach $100 million in annual revenue in 2025 and is projected to double that to $200 million the following year.
The company’s range of calming beverages and supplements is now sold in 10,000 retail locations across the U.S., including Target, Sprouts, Whole Foods Market, H-E-B, Wegmans, CVS, Erewhon, and Soho House. Globally, the brand is now available in 50,000 retail doors.
TRIP has established a strong consumer presence in both stores and online. Its visual branding and focus on relaxation and wellness have driven significant momentum on social media platforms. In the last twelve months, TRIP products have generated over half a billion impressions across Instagram and TikTok.
Consumer behavior trends place TRIP in a strong market position. Americans report being more concerned about managing stress and their mental well-being than diet or exercise. The demand for better-for-you beverage options continues to rise, and more adults are reducing their sugar consumption. At the same time, a growing portion of Gen Z is consuming little or no alcohol, which has expanded the market for beverages that deliver relaxation without alcoholic effects. TRIP’s flavor profiles were developed to align with social, wellness, and everyday drinking occasions while offering an alternative to sugary sodas and alcoholic beverages.
As TRIP scales up production, distribution, and consumer presence, the brand plans to continue developing products that align with its mission of helping consumers incorporate calmness into their daily lives.
KEY QUOTES:
“We created TRIP to make daily calm accessible to everyone, everywhere. On a mission to create a billion moments of calm, TRIP’s community are at the heart of the brand, driving growth and guiding its innovation.”
Olivia Ferdi, CEO and Founder of TRIP
“TRIP is my everyday drink. I love the ingredients and how they make me feel calm, balanced, and grounded. The flavors are so refreshing – it’s my daily dose of serenity.”
Alessandra Ambrosio, Victoria’s Secret Angel
“I’m a big fan of TRIP – my fridge is always stocked. The drinks taste amazing and actually help me slow down and reset, even on the busiest days. It’s become part of my daily routine.”
Paul Wesley, Actor
