Trovy announced it raised a $15 million Series A round led by Left Lane Capital, bringing the company’s total funding to $25 million. Existing seed investors Kleiner Perkins, DCM Ventures, and Camber Creek also participated in the round. Trovy plans to use the funding to accelerate national expansion, deepen its product platform, and grow the team, building what it describes as a financial home base for America’s 85 million homeowners.
Trovy is a consumer fintech company focused on replacing high-interest debt with home equity-powered financing. The company said U.S. non-mortgage consumer debt has exceeded $5 trillion, costing Americans an estimated $550 billion in interest annually, with much of that debt carrying APRs above 20%.
Trovy was created to help homeowners use their home equity as a lower-cost source of capital. Its flagship product is a home equity-backed credit card that gives homeowners on-demand access to low-cost financing they can use anywhere. The product is designed to replace high-rate credit cards, personal loans, and specialty financing used for everyday needs and larger expenses.
The company is also building a broader homeowner-focused platform that combines financing with tools for managing and maintaining a home. This includes maintenance reminders, expert tips, document storage for insurance policies, warranties, and home records, and insights designed to help homeowners protect and maximize their home’s value.
Trovy is also developing a rewards program focused on spending categories that matter to homeowners.
This summer, Trovy plans to launch its second financial product, 1Loan, a HELOC designed for home purchases and refinances. Unlike a traditional mortgage, the 1Loan gives homeowners flexible, on-demand access to equity for future needs such as home improvements, debt consolidation, and other expenses.
Trovy launched its first product in June 2025, roughly eight months after the company was formed. Less than 18 months after founding, the company is live in 27 states and licensed in 30.
Unlike fintech platforms that rely primarily on bank partnerships, Trovy is a licensed consumer lender, which gives the company direct control over its product, underwriting, and borrower experience. The Trovy card is issued by Cross River Bank pursuant to a license from Mastercard.
KEY QUOTES:
“As a homeowner, you’ve spent years building equity and you deserve a better way to put it to work. Trovy gives you the low interest rates of a home equity line of credit with the everyday flexibility of a credit card, unlocking smarter financing that works the way your life actually does.”
TJ Milani, Co-Founder and CEO of Trovy
“We are building the platform homeowners have never had – one that helps them manage and enjoy their home, and leverage their equity for low-cost financing, whether that’s handling the costs of homeownership or funding the rest of their lives. We want Trovy to be the home base for every homeowner. Once you have it, you won’t want to own a home without it.”
Ashley Harris, Co-Founder and COO of Trovy
“TJ and Ashley have built something rare, and they have the backgrounds to match. The team has a wealth of fintech experience from Figure, SoFi, and JPMorgan. Home equity is one of the largest and most underutilized categories in consumer finance, and we believe Trovy is building the definitive modern platform for it. We’re proud to lead this round as they scale.”
Henry Toole, Partner at Left Lane Capital
“TJ, Ashley, and the Trovy team are building for a simple but enormous reality: for most Americans, the home is their largest asset, yet the financial products around homeownership still feel fragmented, slow, and expensive. Trovy is turning home equity into something homeowners can actually use in everyday life. We’ve believed in this team from the beginning, and we’re thrilled to continue supporting them.”
Leigh Marie Braswell, Partner at Kleiner Perkins
