Digital identity and screening company Trua recently announced it has launched a new product called TruaID, which will give consumers a greater sense of security with their private information while providing businesses with a more efficient means of screening customers and prospective employees. TruaID eliminates the need for users to repeatedly provide businesses, government agencies or potential employers with their private personal information such as Social Security number, driver’s license, birth certificate, or other documents.
Instead, after the individual has that information verified through Trua, they would just provide their TruaID on their phone or online, never having to input or share their personal information again for many of the Identity verification or screening requirements.
Through TruaID, businesses can onboard customers seamlessly and authenticate them continuously without requiring personal information, which enhances trust and confidence in both parties.
Trua also verifies criminal and civil records, educational records, and similar information about the person, further helping businesses to screen consumers or potential employees securely for higher levels of trust verifications. Based on that information, Trua then issues the consumer a TruaScore that ranges from zero to 360. But unlike most agencies that gather such data, Trua allows the consumer to verify the information to make sure it is correct and that information for someone with a similar name has not been included.
TruaID and TruaScore offer a solution to personal data storage and privacy problems for businesses while quickly aligning with disparate data privacy and consumer protection laws and regulations.
KEY QUOTES:
“At Trua, we believe that privacy is not an afterthought but rather an essential part of consumers’ digital interactions. That’s why we have embedded privacy by design principles into every aspect of a consumer’s journey when they obtain and share their TruaID.”
“When it comes to workforce screening, this is a more secure and faster way to handle it than businesses do now.”
— Raj Ananthanpillai, founder and CEO of Trua
