True Markets announced that it has raised $11 million in Series A funding, bringing its total funding to $20 million. The funding round was co-led by Accomplice and RRE Ventures, with participation from Reciprocal Ventures, Variant, and PayPal Ventures. Paxos Ventures and the Solana Foundation, seed investors, continue to support the company.
True Markets App Launch: Along with the raise, the company officially launched the True Markets app, a mobile-first, stablecoin-native DeFi trading experience now available on the Apple App Store.
True Markets is launching exclusively on Solana and combines institutional-grade tools with an intuitive experience designed for retail users. And the app enables faster, safer and seamless on-chain token trading by embedding stablecoin settlement at its core and separating execution from custody.
Working as a non-custodial platform, True Markets never holds client assets directly, eliminating a key risk vector and ensuring users retain full control of their funds at all times. True Markets supports top Solana-native assets at launch, providing low-cost, high-speed access to one of crypto’s most vibrant ecosystems. Over time, True Markets will add 24/7 global access to both CeFi and DeFi markets, with settlement available across a range of regulated stablecoins and ecosystems.
Founders: True Markets was founded by Vishal Gupta and Patrick McCreary, veterans of Coinbase, Goldman Sachs, and Circle, who have helped develop some of the most trusted trading infrastructure in crypto. And at Circle, Gupta led the launch and growth of USDC. At Coinbase, he served as Head of Exchange, expanding asset coverage and launching two derivatives exchanges. McCreary, a senior engineering leader at Coinbase, played a major role in architecting Coinbase’s International Exchange. They are joined by a hand-picked team of Coinbase and MoneyLion alumni, combining deep expertise in exchange architecture, stablecoin infrastructure, and user-first product design.
Features: True Markets is also becoming a great way to discover and trade top cryptocurrencies, launching with a focus on superior execution, transparent pricing, and secure access:
1.) Real-time Market Sparklines – Real-time visualization of market momentum, volatility, and price behavior, giving users an immediate sense of how assets are moving without needing to interpret a full chart.
2.) Seamless Custody – Fund and trade immediately with ready-to-use hosted wallets. Partner Turnkey provides battle-tested secure key management enabling transaction signing and automated on-chain actions without the need to manage private keys. These wallets are embedded in a non-custodial framework—True Markets facilitates execution but never controls the underlying funds.
3.) Enhanced Execution – Powered by Definitive to provide superior price execution through automatic routing across leading decentralized venues, eliminating the need for manual trade management. Combined with gasless trading, the platform provides a seamless, fee-free experience in a streamlined mobile app.
Future plans: In the coming months, True Markets will expand its platform to support a broader range of assets across both CeFi and DeFi ecosystems. And it also plans to integrate TrueX, its own high-performance, institutional-grade centralized exchange, offering deeper liquidity, regulatory-grade compliance, and the safety of qualified custody, all within a seamless mobile experience.
KEY QUOTES:
“We built True Markets to evolve beyond the current state of both traditional and crypto finance. Retail traders have been stuck with clunky workflows, unclear pricing, and fragmented liquidity. Our goal is to deliver a fairer and more transparent experience that makes asset discovery simple, shows real-time market momentum, and feels as intuitive as the best apps on your phone. Stablecoin-native settlement gives users more choice in how they onramp and trade, while our non-custodial design ensures True Markets never takes possession of user assets, creating a safer, more trustworthy system. It’s about giving users more control, more access, and less risk.”
Vishal Gupta, Co-Founder and CEO of True Markets
“Security and simplicity are often at odds in crypto, but True Markets bridges that gap elegantly. By integrating Turnkey’s secure key infrastructure, they’ve created a platform where users can trade confidently, without ever compromising on control or convenience. We’re proud to support a team that’s pushing the boundaries of what’s possible in decentralized finance.”
Bryce Ferguson of Turnkey
“Retail traders deserve the same quality of execution as the pros. By powering True Markets, we’re enabling smart order routing that delivers the best possible prices to everyday users, automatically and without hassle. It’s a major step forward in making DeFi truly accessible, intuitive, and competitive for all.”
Jai Prasad of Definitive
