TrueDialog is a simple and reliable SMS platform to boost engagement and streamline communications. Pulse 2.0 interviewed CMO Amanda McGuckin Hager to learn more about the company.
Amanda McGuckin Hager’s Background
What is Amanda McGuckin Hager’s background? Hager said:
“I’ve been a B2B technology marketer for 25 years, building expertise across demand generation, product marketing, brand strategy, public relations, and more. Today, I’m proud to serve as the CMO at TrueDialog, a pioneer in enterprise-grade SMS texting solutions, where I bring a comprehensive view to marketing strategy. My career spans the entire technology stack—from hardware and storage to networking, databases, and now, the application layer. Each stop on my career journey has provided unique insights into the different facets of marketing, enabling me to craft holistic strategies that drive impact. It’s an exciting point in my journey, blending a wealth of experiences to lead with vision and purpose.”
“As CMO, I oversee brand strategy and demand generation, ensuring our messaging, positioning, and overall marketing mix resonate with our audience. A key focus is maximizing the efficiency of our marketing investments and driving measurable results. To achieve this, I dedicate significant time to engaging with customers—understanding why they choose us and how we best solve their challenges. This customer-centric approach is at the heart of creating impactful strategies and building lasting trust.”
Favorite Thing About Your Company
What has been your favorite thing about working for the company so far? Hager shared:
“One of my favorite aspects of working at TrueDialog is the strength of our product. In the B2B tech world, it’s common to find products that feel half-baked and are marketed aspirationally. TrueDialog is different—our product is solid and delivers on its promises. Another highlight is the executive team. It’s a group of highly capable, values-driven individuals with no room for politics or misalignment. Everyone is focused on a shared mission, which creates an energizing and collaborative environment. Lastly, hearing our customer success stories has been incredibly inspiring. Knowing that our team and product make a positive business impact is truly rewarding.”
Core Features
What does the company do, and what are its core features? Hager explained:
“TrueDialog provides enterprise-grade SMS business text messaging solutions that empower revenue teams to drive engagement across the customer lifecycle and at scale. Businesses use TrueDialog for diverse purposes, including text message marketing, mass messaging campaigns, customer service interactions, and alerts and notifications.”
“A standout feature of TrueDialog is TrueDelivery, an innovative SMS deliverability optimization tool powered by AI and machine learning. This groundbreaking feature helps ensure successful SMS campaigns by reducing false positives in carriers’ spam filters by 50-85%. The result is more efficient spend, enhanced engagement, and improved campaign performance, making it a game-changer for revenue teams striving to maximize their outreach.”
“TrueDialog also offers native integrations with leading platforms like Salesforce, HubSpot, and Microsoft Dynamics, making it easy for teams to incorporate SMS messaging into their existing workflows.”
“The platform is built on a proprietary CPaaS, which means we have direct relationships with the carriers. This means we don’t pay a middleman (like other vendors), which allows us to offer competitive pricing and better support to our customers.”
“Lastly, our proprietary software enables both Short Code and Long Code texting for companies who want a seamless experience. This unique capability combines the high-volume efficiency of mass Short Code texting with the personalized engagement of 2-way Long Code conversational texting, delivering the best of both worlds for an exceptional business impact.”
Evolution Of TrueDialog
How has the company’s technology evolved since launching? Hager noted:
“TrueDialog’s technology has evolved significantly through close collaboration with our customers and a deep understanding of their business needs. One of the most impactful advancements has been the introduction of a full suite of native integrations with leading CRM and marketing automation platforms. These integrations provide a seamless experience for marketing, sales, and customer support teams, enabling them to work more efficiently and deliver greater value to their customers.”
Significant Milestones
What have been some of the company’s most significant milestones? Hager cited:
“TrueDialog is honored to be trusted by thousands of brands to provide SMS business text messaging solutions, including Coca-Cola, Girl Scouts, Hilton, Kansas City Chiefs, Northern Tool, SubjectWell, and Tulane University. The company has consistently earned high ratings in G2 Reports, most recently awarded as a high performer in Enterprise SMS Marketing.”
“Over the past year, we are proud to have been named an Inc. Power Partner and earned our SOC 2 certification, demonstrating that TrueDialog manages data at the highest level of security and compliance.”
Customer Success Stories
When asking Hager about customer success stories, she highlighted:
“Sure! Brazilian Professionals, a specialty hair treatment producer and distributor, faced challenges with SMS deliverability due to carriers mistakenly flagging their messages as spam. To address this, they implemented TrueDialog’s AI-powered tool, TrueDelivery, which analyzes and scores messages for deliverability before sending. This led to an 85% reduction in messages falsely blocked as spam, significantly improving communication with their clients and boosting sales.”
“The Minnesota Wild, an NHL team based in Saint Paul, Minnesota, sought to enhance fan engagement and improve communication regarding new security measures at the Xcel Energy Center. Recognizing the limitations of email, they turned to SMS messaging for its immediacy and higher visibility. By partnering with TrueDialog, the Wild benefited from direct carrier connections and seamless integration with their existing marketing automation platform, Eloqua. This collaboration led to a 1,200% return on ad spend for text messaging campaigns and a 433% higher conversion rate than email, significantly boosting fan engagement and revenue.”
Differentiation From The Competition
What differentiates the company from its competition? Hager affirmed:
“TrueDialog’s platform is built on a proprietary CPaaS, unlike other vendors who build on a 3rd party. This allows TrueDialog to pass along more competitive pricing and offer better support due to its direct carrier connections.”
“Additionally, TrueDialog was rated as #1 in Competitive Pricing by G2 for its clear, fair, and transparent pricing and does not mark up carrier pass-through fees. Additionally, each invoice has pricing broken down into categories so our customers know exactly what they are being charged. Other vendors muddle all of these things together and bill in lump sums.”
“Finally, our integrations are native integrations inside top CRM and marketing automation tools, making the user experience seamless and making writing data and recording activity automatic. Other vendors use tools like Zapier to pass data flows.”
Future Company Goals
What are some of the company’s future company goals? Hager concluded:
“We look forward to continuing to educate organizations on the importance of a multichannel approach that includes SMS to enhance their reach and engagement. Many are surprised that 91% of consumers say they want to receive text messages from businesses.”
