Digital sales room and customer onboarding company trumpet announced it has raised $6.35 million in a competitive seed funding round led by AlbionVC. The company’s previous investors Lightbird Ventures, Anamcara Capital and Triple Point Ventures also contributed to the round, enabling trumpet to expand to the US and advance revenue intelligence signals powered by AI and machine learning, which are generated using the millions of proprietary data points trumpet is collecting throughout sales cycles.
With B2B sales becoming harder than ever, it becomes more challenging to sell into. And most of the buyer journey is now spent without the salesperson – which means that support is needed for digitally native buyers. The sales enablement market has surged in recent years and so now sales teams have to move their mindsets to help buyers make decisions and streamline processes.
trumpet improves this process by enabling revenue teams to centralize the buying journey from pitch to renewal into one link – which is a collaborative workspace. This includes deal information, content, timelines, communication, etc. – which are stored in these digital spaces which creates a seamless customer experience that’s helping sales teams sell when they’re not in the room and stand out from the competition.
trumpet now has 10,000+ users and 250+ paying customers, including Cognism, OpenTable, Sky Media and Crossbeam. And the brand and product have gone viral amongst sales communities, with 20% of trumpet’s customer base coming from the US, without any marketing or teams based there.
Rory Sadler (CEO), Nick Telson-Sillett (CMO) and Andrew Webster (CPO) launched trumpet in 2021. And Telson-Sillett and Webster are successful second-time founders, who created hospitality booking platform DesignMyNight and scaled it to an 8-figure exit, while sales specialist Sadler was formerly sales lead at product insights platform Hotjar before joining the duo to create trumpet to solve the problems they had experienced in the sales process.
KEY QUOTES:
“Companies are continuing to tighten their belts because of the economic climate and that means sales teams need to change how they fundamentally approach selling. We’re helping companies collaborate and centralise their buyer journey, increasing their sales efficiency and velocity. Our proprietary revenue intelligence signals are also helping revenue leaders forecast and understand their deal pipeline like never before. The new trend of buyer enablement is happening and we’re at the forefront of it. We’re delighted to be working with Paul and the team at Albion to support us as we expand to the US and integrate AI into the platform so we can continue to serve buyers and sellers.”
- Rory Sadler, co-founder and CEO of trumpet
“Rory, Nick and Andrew have built one of the most exciting B2B platforms we have seen recently. trumpet is elegantly designed and extremely easy to use and it’s already proving its effectiveness with global teams. There is so much potential for Pods to not only own the conversations between buyers and sellers but also other areas of B2B communications and I’m looking forward to working with the team as they expand and grow.”
- Paul Lehair, Partner at AlbionVC
“Delivering a standout buying experience is very important for us at Cognism which made partnering with trumpet an easy decision. We’ve been able to enable our buyers to easily evaluate our offering in one link, whilst seeing more multithreaded deals happening and an increase in sales velocity as a result. The collaboration between us and our prospects inside the Pods has also been a powerful signal for us to be able to forecast deals better.”
• ⁃ Jonathon Ilett, VP Global Sales at Cognism and trumpet
