Trupeer, an AI video platform designed specifically for software and business workflows, has secured $3 million in funding to revolutionize this process. The seed funding round was led by RTP Global, with participation from Salesforce Ventures—following Trupeer’s win at the Salesforce AI Pitchfield—and a group of over 20 CIOs and CTOs from Fortune 500 companies.
This investment supports Trupeer’s mission to reinvent how teams create product videos, tutorials, and walkthroughs. With just a single raw screen recording, Trupeer’s AI engine can produce a clean, professional video in seconds, complete with AI voiceovers, avatars, highlights, and the ability to instantly translate video into over 50 languages.
Founders: Trupeer was founded by Shivali Goyal and Pritish Gupta, who noticed a common challenge across teams: sharing and scaling product knowledge was difficult. They experienced this firsthand—Shivali while leading digital transformation projects at BCG, and Pritish while managing large teams at rapidly growing startups. This insight led to hundreds of conversations with SaaS founders, IT leaders, and customer teams, all seeking a faster, more flexible way to create high-quality product marketing and training content.
How Trupeer works: With Trupeer, teams simply upload a rough recording of a demo, a process walkthrough, or an internal how-to, and the platform takes care of the rest. Its multi-modal AI pipeline removes filler words, generates studio-quality voiceovers, adds intelligent zooms and subtitles, tracks cursor actions, and even inserts a humanlike AI avatar for a more engaging delivery. Alongside the video, Trupeer automatically generates step-by-step documentation with screenshots and summaries, giving users everything they need to explain a product clearly, instantly, and at scale.
Unlike traditional video editors or generic screen recorders, Trupeer is built to match the speed and complexity of modern businesses. Its AI personalization layer can create multiple versions of a single video, customized by audience, language, or brand style, and allows teams to share them instantly via public links or embedded formats.
Impact: Trupeer is already being used by over 10,000 teams globally, from fast-growing startups to Fortune 500 companies. As a result, teams are going live with customers faster, reducing support tickets, and cutting training time across departments.
Trupeer’s momentum also reflects a broader trend: video has become the dominant format for sharing knowledge, and teams need faster, more adaptable tools to keep up.
Going forward: Looking ahead, Trupeer is expanding beyond screen recordings. The team is developing new ways to generate video from documents, personalize content at scale, and integrate natively with tools where teams already work, from CRMs to learning platforms. The long-term vision is even broader: to create a system that not only generates product knowledge but also acts as a common organizational “brain,” enabling anyone, anywhere, to create, share, and access every piece of information, workflow, and process within their workspace. Trupeer began with a vision to make technology accessible to all, and this fundraise is a significant step in that direction.
KEY QUOTES:
“Software should be easy to explain. But until now, making good product videos meant spending hours editing or thousands of dollars on production. We built Trupeer so anyone can turn a simple recording into a polished video that’s clear, searchable, and ready to scale, without needing any professional video skills.”
Shivali Goyal, CEO and co-founder of Trupeer
“Trupeer is reimagining content creation by turning what was once complex, costly, and manual into a fast, automated, and scalable process. From onboarding to support and training videos, they’re making high-quality product content accessible in minutes. We’ve been incredibly impressed by the positive feedback Trupeer has garnered from its users—they’re clearly building something that resonates with a passionate customer base. We’re excited to support Shivali and Pritish as they build a defining company in AI-powered content infrastructure.”
Madhur Makkar, RTP Global
