- Modern estate planning platform Trust & Will announced it raised $6 million in Series A funding
Trust & Will — a modern estate planning platform — announced it has raised $6 million in Series A funding. This round of funding was led by Link Ventures with participation from existing investors Revolution’s Rise of the Rest Seed Fund, WTI, Halogen Ventures, Luma Launch, Techstars Ventures, etc.
This investment brings Trust & Will’s total funding since launching its revolutionary digital estate planning platform to $8 million. And the company will help the company aggressively expand its sales and marketing efforts as well as broaden and accelerate product development.
Trust & Will is modernizing the more than $180 billion trust and estate planning industry with an easy, fast, and secure way to set up estate plan online. And Trust & Will streamlines the estate planning process for the half of all adults who have put off setting up their will or trust.
“We are thrilled for Trust & Will to be joining the Link Ventures family. There are so many reasons to celebrate a new partnership, and we are incredibly grateful to be working with the Link Ventures team, who has an exceptional background as former operators and investors,” said Trust & Will co-founder and CEO Cody Barbo. “When we think about the future of Trust & Will, and building a category-leading company, we are investing in our team, product, partnerships, acquisition, and education. We are arguably the fastest moving company in the estate planning vertical, while also being the youngest, at just over 2 years old. We are driven by our mission to help millions of families in America protect their legacy.”
This round of funding builds on a big year for Trust & Will — which saw a rapidly growing customer base with more than 60,000 members signing up since launching in April 2018. And Trust & Will also completed the first electronic will (e-Will) in U.S. history earlier this year.
“Trust & Will is another example of how digital services are disrupting traditional industries by offering a convenient and lower cost estate planning solution that helps consumers protect their valuable assets and loved ones. We have been following this category for quite some and feel that Trust & Will’s product and rapid market traction are second to none. We look forward to leveraging our big data assets to help them scale,” added Link Ventures managing director Rob Chaplinsky.
Based out of San Diego, California, Trust & Will offers several products, including a “trust-based estate plan,” a “will-based estate plan,” and “guardian.” And part of the Series A round of funding will be used for developing several new products set to launch early next year.
“We first met the Trust & Will team in the fall of 2018 and were immediately impressed with Cody’s vision to own the digital estate planning market and help millions of families across the country take the next step in protecting their legacy. We are proud to have participated in both the Seed and Series A rounds of another transformative company based outside of Silicon Valley,” explained Revolution’s Rise of the Rest Seed Fund managing partner David Hall.
Trust & Will raised a total of $8 million in funding and graduated from Techstars Anywhere accelerator.
