Trustap, a payments and transaction platform serving online marketplaces and e-commerce companies, has raised $10 million in funding to develop infrastructure that enables artificial intelligence agents to discover products and securely complete transactions.
The funding round was led by Aperture Capital, with participation from TX Ventures and other existing investors.
Trustap plans to use the funding to continue developing its marketplace and e-commerce transaction platform, expand its team, and launch Trustap Index, a product designed to make online listings discoverable and transactable by AI-powered shopping agents.
Trustap Index will aggregate and structure listings from online marketplaces, e-commerce stores, and individual sellers. This information will then be presented in a machine-readable format that leading AI models can use to search for products, compare options, negotiate terms, and initiate payments on behalf of consumers.
Although an AI agent may handle much of the shopping process, Trustap said the buyer will retain control of the transaction. A human user will confirm each purchase before funds are released.
The product is intended to address a major challenge emerging as online shopping shifts from traditional website browsing toward conversational and agent-driven commerce.
Rather than visiting several retailer or marketplace websites, consumers may increasingly ask an AI assistant to search for a specific product, compare prices, evaluate quality, verify sellers, and identify the best purchasing option.
However, most online marketplace listings were created for people to view rather than for AI systems to interpret. Product descriptions, prices, seller information, availability, location, condition, and other data may be stored in inconsistent formats across thousands of websites and platforms.
Trustap Index is being developed to organize this fragmented information into a structured knowledge layer that AI agents can understand and use.
The platform could help an AI agent search for a widely available product across major retailers, locate a rare item listed on a specialist marketplace, or identify a secondhand product available from a nearby individual seller.
Once the agent identifies an appropriate listing, the transaction can be routed through Trustap’s payment and transaction infrastructure.
Trustap’s existing technology is designed to protect buyers and sellers through escrow-style, milestone-based transactions. Funds can be held until agreed conditions are completed, reducing the risks associated with transactions between parties that may not know or trust one another.
The platform also provides identity verification and dispute resolution capabilities. These services are particularly relevant to peer-to-peer commerce and online marketplaces, where buyers may purchase products from individual sellers rather than established retailers.
By combining structured listing data with payment protection, Trustap aims to become an infrastructure layer connecting AI-powered product discovery with secure transaction completion.
The company believes AI shopping agents will require more than access to product information. They will also need reliable systems for verifying sellers, processing payments, protecting buyers, and resolving problems when transactions do not proceed as expected.
This creates an opportunity for Trustap to serve as a trusted aggregation and transaction point across marketplaces that otherwise operate independently.
Agentic commerce could represent a significant share of future retail activity. Research cited by Trustap estimates that AI agents could influence or redirect between $3 trillion and $5 trillion in global retail spending by 2030, including nearly $1 trillion from consumers in the United States.
The shift is already beginning to affect online purchasing behavior. Trustap cited data from Salesforce showing that one in five global orders during Cyber Week 2025 was influenced by an AI shopping agent.
As these systems become more capable, AI agents may progress from recommending products to completing larger parts of the purchasing process. This could include searching across platforms, evaluating product provenance, negotiating with sellers, selecting delivery options, and initiating transactions.
Trustap intends to provide the payment infrastructure required to complete these purchases securely, regardless of whether the initial shopping activity is performed by a person or an AI agent.
The company has already processed hundreds of millions of dollars in secure transactions across e-commerce, peer-to-peer, and marketplace platforms.
Trustap said its technology helps marketplace operators improve transaction security while reducing costs and strengthening profit margins. Several large global marketplaces are currently being onboarded onto its platform.
The new financing is the company’s largest funding round to date and will support its next stage of product and commercial expansion.
Trustap was founded and is headquartered in Dublin, Ireland. The company serves marketplace and e-commerce businesses seeking to manage the entire transaction process between buyers and sellers.
Its platform can be embedded into a marketplace’s existing purchasing experience, enabling operators to offer protected payments without building escrow-style transaction systems, identity verification processes, and dispute management capabilities internally.
Trustap Index extends that strategy into AI-led commerce. Instead of serving only human-facing marketplaces, the company wants its infrastructure to make listings accessible to AI models and provide a trusted path from product discovery to payment.
Trustap Index is expected to launch in 2026. The new funding will be used to develop its indexing and agentic-commerce capabilities while expanding Trustap’s wider transaction platform and workforce.
KEY QUOTES:
“We’ve spent years building the transaction platform that makes e-commerce, peer-to-peer and marketplace platforms safer, more profitable, and more trustworthy for buyers and sellers. Trustap Index is the natural next step in that journey. As AI agents become the primary way people discover and purchase goods, the question becomes: who do those agents trust to handle the transaction? Our answer is Trustap. This funding gives us the runway to ensure that when an AI agent shops anywhere on the internet, it can find the listing, verify the seller, and complete the payment securely through infrastructure it can rely on. That is the long-term vision: Trustap as the trusted payment layer for all online commerce, agentic and human alike.”
Conor Lyden, Founder and CEO of Trustap
“The rise of agentic commerce is happening faster than many people realize. We believe that Trustap, which already works with hundreds of marketplaces providing secure end-to-end transaction management, is uniquely positioned to orchestrate agentic transactions. Trustap acts as a single, trusted aggregation point that indexes and transforms fragmented inventory data into consolidated machine-readable information. Conor and his team combine a bold vision with a proven ability to execute, and we’re excited to lead this round and support them in realizing this agentic commerce opportunity.”
Ben Robinson, CEO of Aperture Capital
