Trusty, an AI-based estate planning platform helping families manage, protect, and pass down wealth across generations, announced it has raised $1 million in pre-seed funding. The round was co-led by Relay Ventures and Graphite Ventures, with participation from Mistral Venture Partners and strategic angel investors. The funding will advance product development and drive growth across Canada and the U.S., with a focus on enhancing Trusty’s AI asset detection wizard and in-app assistant, as well as expanding its proprietary workflows in partnership with wealth and estate professionals.
Co-founded by Randy Frisch, previously the co-founder and CMO of Uberflip, Trusty is born out of a personal mission to reshape how families think about legacy planning. With trillions of dollars set to change hands in the coming decades as part of The Great Wealth Transfer, the need for a more modern, human-centered estate planning tool is urgent.
Traditional estate planning typically centers on legal and tax structures, often leaving a gap when it comes to personal assets, values, and intentions. Families still rely on handwritten Letters of Wishes—easily misplaced and usually lacking clarity or emotional context. Trusty bridges that gap by offering a secure, user-friendly platform where families can organize their estates, record their wishes, and share meaningful personal messages.
Founded in 2024 and rebranded as Trusty earlier this year, the company uses modern AI, including image recognition, document parsing, and a conversational assistant named “Max” to help users catalog personal items, interpret legal documents, and capture video messages for loved ones. The goal is to bring clarity and compassion to life’s most difficult conversations.
Trusty is designed to complement, not replace, the role of financial advisors, estate lawyers, and insurance professionals. Already piloted with consumers, the platform is now being rolled out through commercial distribution partnerships. One early partner is Purpose Unlimited, the financial services firm founded by Som Seif, which is exploring ways to incorporate Trusty into its advisor toolkit. Trusty is also forming collaborations with banks, insurance providers, and wealth advisory teams to embed its platform into everyday estate and wealth workflows.
Though consumer-first in design—empowering individuals to control and selectively share their information—Trusty is poised to become an essential tool for advisors seeking a clearer, more collaborative view of their clients’ estates. By combining modern AI with a profoundly human approach, Trusty is reimagining how families preserve both their assets and their legacies.
KEY QUOTES:
“I realized the need for Trusty after my grandmother passed away at 104, and I saw firsthand how emotionally and logistically complicated managing an estate can be, even in well-prepared families who have a will. My own drawers were overflowing with important receipts, appraisals, and outdated estate documents that many of us forget we have. Wills don’t tell the whole story, and the gaps from misplaced assets and unclear intent create confusion and conflict. Trusty makes it easy to share your wishes clearly and securely, so families are brought together, not apart.”
Randy Frisch, Founder & CEO of Trusty
“I’ve been an executor myself, and I’ve seen the toll it takes when families are left without clarity. The legal documents are there, but the context is often missing—what’s valuable, who it’s for, where to find it. That’s where Trusty comes in. It’s designed to be the connective tissue that families and advisors have long needed.”
Aaron Bast, Managing Director, General Partner at Graphite Ventures
“We love backing category-defining technologies and leaders, and Randy is doing just that in estate tech with Trusty. Randy’s blend of vision, founder experience, and product intuition makes this an easy bet for us and any family or advisor.”
Alex Baker, Managing Partner at Relay Ventures
