Trybe, a provider of software for spas, bathhouses, resorts, hotels, and other leisure operators, has raised a $30 million Series A investment from Five Elms Capital as it looks to scale internationally and deepen product capabilities across payments, bookings, and operations.
The company said it will use the funding to expand across North America, Europe, and Asia-Pacific, accelerate development of its next-generation cloud platform, and grow its go-to-market organization. Trybe also plans to incorporate AI-assisted workflows aimed at improving scheduling, forecasting, yield management, and personalization to help operators reduce manual work and improve the guest experience.
Trybe positions itself as a modern alternative to legacy systems used by spa and leisure operators, with functionality spanning online bookings, scheduling, staff management, memberships, point-of-sale, guest communications, reporting, and payments. Founded in 2020, Trybe said it supports more than 325 properties across 33 countries and has processed more than 4.5 million transactions representing over $1.1 billion in revenue volume. The company added that half of its bookings occur outside office hours and that 74% of bookings are captured as part of broader spa packages.
Five Elms, a growth investor focused on software companies, said it was drawn to Trybe’s traction across geographies and segments within spa and leisure, and plans to support the company as it scales globally and expands payments capabilities, including settlement flexibility and card-present functionality.
KEY QUOTES:
“Spa and leisure operators are facing increasingly complex operations, payments, and guest-experience challenges. Legacy systems simply haven’t kept up. We built Trybe to give operators a flexible, modern operating system that maximizes revenue, reduces friction, and unlocks exceptional guest experiences. As we look ahead, we see meaningful opportunities to introduce AI-assisted scheduling, forecasting, and personalization into the platform, capabilities that will further streamline operations and capture revenue previously lost to manual inefficiencies. Partnering with Five Elms allows us to accelerate this roadmap and deliver even more value to our customers.”
Ricky Daniels, Co-Founder, Trybe
“Trybe stands out as the clear modern alternative in a market long constrained by rigid, outdated systems. The Trybe team has built a configurable, intuitive platform that customers genuinely love, and their traction across geographies and spa and leisure segments reflects that. We’re thrilled to support Trybe as they scale globally, deepen their payments capabilities, and continue building a category-defining product.”
Ryan Mandl, Partner, Five Elms Capital
