TTV Capital, an early-stage fintech venture capital firm, announced that Lynne Laube and Rachel Hamilton have joined as venture partners. And in these roles, Laube and Hamilton will provide strategic counsel to TTV Capital’s portfolio companies based on their decades of experience scaling early-stage fintech companies.
This news comes as TTV Capital marks its 25th year of investing from its home base in Atlanta, the center of the fintech ecosystem.
Lynne Laube is the co-founder and former CEO of Cardlytics – which she took public in 2018. And under her leadership, Cardlytics advanced banking rewards and loyalty programs to become one of the fastest-growing tech companies in the U.S.
After stepping down in 2022, Lynne scaled Cardlytics to $300 million in revenue and expanded its reach to over 180 million monthly users, transforming how financial institutions connect with their customers. She currently serves on several private and public company boards, including NerdWallet.
Lynne brings 30+ years of experience building and scaling businesses; she is qualified to provide operational support to TTV’s portfolio companies, including those approaching an exit.
Rachel Hamilton is the former CMO of Greenlight, a family fintech company that aims to help parents raise financially smart kids. With a strong track record of building digital marketing strategies from scratch, Hamilton grew Greenlight’s customer base from tens of thousands to millions, ultimately leading the company to attain a valuation of $2.3 billion.
Before Greenlight, Hamilton was a product marketer at Facebook, where she developed the go-to-market strategy and led teams to launch and drive adoption of the company’s most critical ad products; she was awarded a patent for her work on Meta’s dynamic sponsored content ranking algorithm. And Hamilton will tap into her deep expertise in digital marketing to counsel early stage portfolio companies on growth marketing, customer acquisition, product marketing, and brand.
Adding Laube and Hamilton highlights TTV’s commitment to building a team that will deliver meaningful results for investors and founders alike. And as part of this strategy, venture partner Paul Todd will become a full-time partner at the firm.
TTV Capital was founded in Atlanta in 2000 and it is closely linked to the city and the emergence of fintech, having made early-stage investments in Atlanta-based pioneers such as Cardlytics, Featurespace, and Greenlight.
So far, TTV’s portfolio includes more than 100 companies in core financial technologies and embedded fintech, including eight with a valuation of $1 billion or more.
KEY QUOTES:
“We started investing in fintech during the early days of the internet, which was one of the most consequential enabling technologies for the financial sector. But now, as we witness exponential advancements in AI, we have an even bigger opportunity ahead of us. With two new venture partners, we are even better positioned to support our portfolio companies across early- and growth-stage operations and marketing. Our promise to our investors has always been to drive returns, and by adding Lynne and Rachel, we’ve assembled the strongest possible team to do just that.”
Gardiner Garrard, Co-founder and Managing Partner of TTV Capital
“When I was building Cardlytics, I received tremendous guidance and support from my investors, especially TTV Capital. They provided me with practical, real-world advice from the perspective of operators and founders who had been in my shoes. I appreciated that back then and still do now. I wanted to join TTV so that I could do the same for today’s founders. I’m looking forward to digging in with our portfolio companies to help them grow and scale their businesses.”
Lynne Laube, Venture Partner at TTV Capital
“In my work as a marketer, what I’ve enjoyed most is helping startups build their digital marketing strategy from the ground up. I’ve long been impressed with the TTV team’s founder-friendly approach, and I appreciate the opportunity to work hand-in-hand with early-stage portfolio companies to get their marketing efforts off the ground. I’ve seen firsthand how marketing and customer acquisition can accelerate company growth, and I’m eager to support our founders as they build the next generation of fintech brands.”
Rachel Hamilton, Venture Partner at TTV Capital
