- The Tuesday Company, an organizational toolkit for political advocacy groups and candidates, announced it has acquired voting mobilization service VoteWithMe
The Tuesday Company — an organizational toolkit for political advocacy groups and candidates — announced it has acquired voting mobilization service VoteWithMe, according to TechCrunch. The Tuesday Company was launched in 2016 by three former staffers from Hillary Clinton’s campaign for the presidency and is an alumnus from technology accelerator Higher Ground Labs.
The Tuesday Company founders Michael Luciani, Jordan Birnholtz and Shola Farber met while working on mobilization and outreach for the Clinton campaign in 2016.
The work that the three founders did to encourage staff members and volunteers for sending out personalized outreach messages on social networks were effective.
“The opportunity to bring the B2B and B2C aspects together was really, really, really important,” said Farber — who is the COO of The Tuesday Company COO.
With VoteWithMe’s technology, it will encourage more people to vote on election day. The VoteWithMe app has been downloaded over 250,000 times when the acquisition happened.
“We did a really great job building for organizations and for staff and organizers because our team is so strongly rooted in the organizing practice… and, VoteWithMe, they did a great job of building that consumer experience and our goal is to blend the expertise there,” added Birnholtz, The Tuesday Company chief product officer. “The political campaign world is really hard to build innovative, sustainable businesses in because it’s relatively small. Folks that don’t figure out how to become broadly relevant won’t survive.”
The acquisition amount was undisclosed. But the deal was made in an all-cash transaction.
Along with being backed by Higher Ground Labs, The Tuesday Company is also backed by individual investors Chris Sacca and Reid Hoffman.