Tulip, a frontline operations software company focused on manufacturing and industrial environments, said Mitsubishi Electric Corporation has invested in the company and signed a strategic alliance agreement aimed at accelerating digital transformation initiatives on factory floors.
The company said the $120 million Series D financing values Tulip at $1.3 billion and will be used to expand its AI-driven product roadmap and global footprint, positioning its platform as an alternative to what it described as rigid, monolithic industrial software and paper-based workflows.
Tulip said manufacturers are contending with supply-chain volatility and labor shortages, and that its platform embeds artificial intelligence into frontline operations to help operators and engineers turn operational data into real-time insights and actions. Through the partnership, Mitsubishi Electric said it plans to leverage Tulip’s composable platform to deploy scalable, AI-driven applications across manufacturing sites, combining capabilities from both companies to move faster and improve competitiveness.
Tulip also shared operating metrics it said reflect its scale and adoption. In 2025, the company said 43,000 Tulip apps supported 60,000 frontline workers across 1,000 customer sites in 45 countries. Over the last three years, Tulip said it grew headcount by 135% to more than 300 employees and expanded offices across Singapore, Munich, Budapest, Tokyo, and Tel Aviv. The company also reported that customer adoption of new generative AI capabilities and automations increased 364% and 519%, respectively, over the past two years.
Tulip said it was recognized as a leader in nearly 20 analyst reports in 2025, including being named a Leader in an IDC MarketScape for discrete manufacturing execution systems and in an ABI Research assessment of MES for process industries. The company said its AI-native, no-code platform connects people, machines, devices, and systems, and is used by manufacturers including AstraZeneca, Richemont, Stanley Black & Decker, and DMG Mori.
Mitsubishi Electric, which operates across industrial, energy, transportation, building systems, consumer electronics, and other markets, said it generated revenue of 5,521.7 billion yen in the fiscal year ended March 31, 2025.
KEY QUOTES:
“We believe that people are the most valuable asset in any operation. Our partnership with Mitsubishi Electric solidifies a shared commitment to a human-first digital transformation. We are building modern, composable architectures not to automate people away, but to give them superpowers through practical use of AI. We recognize that technology must work for the operators and the engineers, not the other way around. Together, we will champion the frontline workforce, fostering a spirit of innovation and trust across operations worldwide.”
Natan Linder, CEO, Tulip Interfaces
“Tulip Interfaces’ composable platform development technology will enable us to respond to the speed and flexibility demanded by manufacturing sites. By combining the technologies that both companies possess, we aim to accelerate DX and innovation as well as strengthen our competitiveness beyond the boundaries of the manufacturing industry.”
Satoshi Takeda, Senior Vice President, CDO, and Group President, Digital Innovation, Mitsubishi Electric Corporation
