TULU has expanded its Series A financing to $37 million as the company prepares for its next phase of global scale and product innovation. The new capital includes an additional $17 million co-led by GreenSoil PropTech Ventures, Bosch Ventures, and New Era Capital Partners, with continued participation from Regeneration.VC, Good Company, Aviv Growth Ventures, and i3 Partners.
Founded by Yishai Lehavi and Yael Shemer, the New York-based company has rapidly become a leader in on-demand product access through its IoT-based building units and its AI-powered intelligence engine, TULU Brain. Since launching in 2020, TULU has expanded to more than 60 cities across North America and Europe, serving over 500,000 residents through thousands of in-building touchpoints.
TULU’s model allows residents to access appliances, electronics, household essentials, and lifestyle products on demand. Buildings can install units in common areas such as lobbies, lounges, laundry rooms, and bike rooms, offering everything from vacuums and projectors to VR headsets and e-scooters. The system empowers residents to rent or purchase items through the TULU app while enabling landlords and brand partners to analyze real usage patterns.
The platform’s AI engine converts usage data into personalized experiences for residents and operational insights for property owners and consumer brands. This approach has made TULU a preferred partner for major real estate operators, including Greystar, BGO, Brookfield, RPM, Blackstone, Bozzuto, American Campus, RXR, Willow Bridge, and Related. Global brands such as Bosch, Kärcher, Philips, and Anker use TULU to improve visibility, gather consumer insights, and advance circularity-oriented strategies.
The expanded funding will support TULU’s continued international deployment, further development of its AI capabilities, and deeper collaboration with both property groups and global product brands. With demand rising among Gen Z and millennial residents and a growing focus on sustainable consumption, the company plans to intensify its efforts to transform buildings into shared smart retail environments.
KEY QUOTES:
“Unlike selling a product, where value is proven once, creating a usage habit requires continuous insight and personalization. Today, we’re taking TULU into its next phase on the journey to building a category defining company that’s shaping a new consumption economy. Over the past year, we’ve embedded AI capabilities that transform usage data into actionable insights delivering personalized experiences that accelerate user engagement, while giving our brand and property partners unbiased visibility into real life consumer behavior. Having already become a standard across hundreds of communities worldwide, we’re excited for the next chapter of growth and to continue expanding our global footprint.”
Yishai Lehavi, Co-Founder and CEO of TULU
“Forty-five percent of greenhouse gas emissions come from producing and consuming consumer goods and much of that consumption happens at home, from manufacturing and packaging to shipping and returns. We’re building the infrastructure for a new mode of consumption one that reflects the mindset of Gen Z and millennial consumers and replaces the old ownership model. While overconsumption has turned our homes into hyper consuming units, TULU is changing the curve, transforming buildings into collective sharing communities. For us, this is only the beginning of reshaping a new way of living one that is more sustainable and responsible.”
Yael Shemer, Co-Founder and Chief Customer Officer of TULU
“We’re excited to co-lead this round and support TULU at such a pivotal moment in its growth journey. The company has built a strong foundation with blue chip real estate partners, exceptional unit economics, and impressive revenue momentum. In fact, TULU has already been installed at properties owned by our LP network, and we saw an increasing number of residents registering and delivering valuable insights. We look forward to working alongside the TULU team through this journey.”
Gideon Soesman, Co-Founder and Managing Partner, GreenSoil PropTech Ventures
“TULU provides a unique channel for a new mode of consumption that deeply resonates with millennial and Gen Z consumers. The shift from ownership to usage is not only transformative, it is essential for advancing circularity. At Bosch Ventures, we see TULU as a key enabler of this sustainable transition. By leveraging AI, TULU is empowering brands to reach consumers more efficiently while adapting products and business models based on real world behavioral insights.”
Dr. Ingo Ramesohl, Managing Director, Bosch Ventures
