Turnstile has launched an AI-first quote-to-cash platform aimed at sales-led B2B SaaS startups, debuting with $29 million in funding from First Round, OMERS Ventures, Illuminate Financial, and a group of angel investors.
The company is positioning its product as an alternative to spreadsheet-heavy workflows on one end of the market and large enterprise systems on the other, arguing that modern SaaS commercial terms have outgrown the operational tooling many fast-scaling teams rely on.
As SaaS pricing has evolved beyond simple per-seat subscriptions, many companies now sell combinations of usage, tiers, bundles, pilots, ramps, and negotiated upgrades, often embedded in highly customized contract language. Turnstile says this complexity tends to show up immediately after a deal closes, when teams re-enter terms across CRM, billing, and finance systems, reconcile amendments mid-contract, and manually manage billing schedules that change over time. The result, according to the company, is invoicing errors, inconsistent system records, and revenue reporting that becomes a recurring clean-up effort.
Turnstile is pitching a self-serve implementation model designed to reduce the time and cost typically associated with quote-to-cash rollouts. Instead of months-long deployments and dedicated administration, the company says startups can connect a CRM and begin generating quotes quickly. The platform uses AI to convert commercial terms into structured data, whether entered directly or extracted from existing contracts, and then automates downstream workflows across invoicing, subscription management, revenue recognition, and reporting.
Turnstile’s product strategy begins with quoting, where it believes quote-to-cash breaks first in sales-led businesses because negotiated terms are commonly captured in unstructured documents and then re-keyed across systems with room for human error. The company says its platform is designed to keep deal terms consistent from quote creation through billing and reporting, including mid-cycle amendments and changes that require invoice recalculation and reporting updates.
The platform includes modules spanning quoting, subscription management, billing, and financial reporting. Turnstile says it is built to act as a single system of record for customer commercial terms, with real-time visibility into renewals and amendments, automated invoice generation from accepted quotes, support for flexible schedules and usage-based billing, and reporting that centralizes subscription and billing data to produce metrics such as ARR, bookings, and AR aging.
Turnstile also highlighted early customer adoption from companies, it described as fast-moving teams that need speed in contracting while maintaining operational accuracy. Early customers cited by the company include Crafting, Reform, Brellium, Trayd, and atronous.ai.
With the new financing, Turnstile said it plans to accelerate product development and expand its go-to-market. The roadmap includes agentic dunning to automate collections, agentic approvals intended to reduce internal bottlenecks during deal cycles, and a chat interface for conversational revenue operations. The company also plans to deepen its contract ingestion capabilities, aiming to transform historical contracts into structured data quickly so teams can standardize commercial records without lengthy manual backfills.
KEY QUOTES
“Quote-to-cash has been broken for a long time—startups either cobble together spreadsheets and disconnected tools, or they’re forced into enterprise platforms that take months to implement. We built Turnstile to be a third option: enterprise-grade infrastructure that any startup can set up in an afternoon. Structure the deal however the customer needs, and let everything downstream—billing, reporting, renewals—just work. And for companies with existing contracts, our AI can ingest those documents and turn years of commercial history into structured data in minutes.”
Jordan Zamir, Chief Executive Officer and Co-founder, Turnstile
“We work with fast-moving engineering teams shipping AI-generated code at scale—speed is everything, Turnstile lets us move as fast as our customers do. No friction, no back-and-forth on quotes, even with our six-figure contracts. It just works.”
Sumeet Vaidya, Chief Executive Officer, Crafting
“Quote-to-cash has been an under-the-radar pain point for startups for several years now. Founders and finance leaders are either managing deals in spreadsheets or buying enterprise software that takes six months to implement. Turnstile is the first platform that’s tailored to how growing companies actually sell, capable of handling complex deals without the complex setup.”
Todd Jackson, Partner, First Round Capital
“AI is accelerating how software is priced and sold, and static revenue systems just can’t keep up. Turnstile is building the system of record for modern commercial terms, so founders can evolve pricing models over time while keeping revenue infrastructure flexible, durable, and out of the way.”
Laura Lenz, Managing Partner, OMERS Ventures
“Quote-to-cash complexity compounds as companies grow—and AI-driven pricing models are accelerating that complexity even further. Turnstile brings structure to real-world dealmaking and unlocks automation across billing and reporting, without taking flexibility away from the business.”
Alex Gheorghe, Investor, Illuminate Financial
