Twelve Labs Raises $5 Million In Seed Funding

By Annie Baker ● Mar 29, 2022
  • Twelve Labs recently announced it raised $5 million in seed funding. These are the details.

Twelve Labs – the video search and understanding company – recently announced it raised $5 million in seed funding. The company also announced the launch of a first-of-its-kind cloud-native suite of APIs that enable comprehensive video search in less than one second. Plus Twelve Labs’ proprietary video understanding AI system can locate exact moments almost instantly across massive video archives and makes video search as fast and easy as CTRL-F.

Index Ventures led Twelve Labs’ $5 million seed funding round and Index partner Kelly Toole joined the board of directors. And Radical Ventures, Expa and Techstars Seattle also participated, along with angel investors Dr. Fei-Fei Li of Stanford University, Alexandr Wang, CEO of Scale AI, and Jack Conte, CEO of Patreon.

Twelve Labs’ technology makes it possible to locate noteworthy discussion points within an organization’s extensive Zoom recordings, to urgently needed scenes within a media company’s footage archive, to pinpoint sensitive content on a streaming platform. And Twelve Labs’ video search API enables text-based semantic search, as easy as CTRL+F. The cloud-native video understanding infrastructure is powered by an AI system that understands visual and conversational contexts to make sense of any scene or video moment, without manual input.

Twelve Labs has also secured support from some of the brightest luminaries in AI, including Fei-Fei Li (Stanford), Silvio Savarese (Stanford), Oren Etzioni (AI2), and Aidan Gomez (co-creator of Transformer), as well as founders from innovative companies such as Alexandr Wang (Scale), Aaron Katz (Clickhouse), John Kim (Sendbird), Dug Song (Duo Security), Jean Paoli (Docugami), and more.

KEY QUOTES:

“Videos are becoming the fundamental method by which we share, consume, and store information online. And yet, despite their ubiquity, video search today relies heavily on simple things like keywords, tags, and titles. This leaves the richness of the actual content largely untapped. Twelve Labs is changing this with truly transformational technology that will power the next generation of video-centric products.”

– Kelly Toole, Partner at Index Ventures

“There is nothing in the world like Twelve Labs. We’ve tried so-called solutions from tech giants, and Twelve Labs is so far ahead of what they can do. Twelve Labs was not only easy to integrate, but it finds what’s valuable, and the accuracy of results is astounding. Knowing that I can reliably access any information we need in our video data opens new doors to business areas we’ve only imagined.”

– Pedro Almeida, CEO and co-founder of Mindprober

“Twelve Labs has a true understanding of video through billions of AI parameters– and search is just the beginning. Our mission is to help developers build programs that can see, listen, and understand the world as we do by giving them the most powerful video understanding infrastructure.”

– Jae Lee, CEO and co-founder of Twelve Labs

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