Twilio (TWLO) Reportedly Planning To Buy Segment For $3.2 Billion

By Amit Chowdhry ● October 9, 2020
  • Cloud communications giant Twilio Inc (NYSE: TWLO) is reportedly planning to buy customer data infrastructure company Segment for $3.2 billion. These are the details.

Cloud communications giant Twilio Inc (NYSE: TWLO) is reportedly planning to buy customer data infrastructure company Segment for $3.2 billion, according to multiple sources with Forbes. The deal — which is partially based on Twilio stock — has not been finalized as of yet.

Twilio is currently valued at more than $45 billion based on its stock price. Some of Twilio’s customers include Blue Apron, Zendesk, American Red Cross, and Deliveroo. Launched in 2012, Segment has raised over $280 million and the company was reportedly valued at about $1.5 billion in one of its last rounds funding rounds.

Segment was founded by Calvin French-Owen, Ian Storm Taylor, Ilya Volodarsky, and Peter Reinhardt. The company originally started out as a Y Combinator-backed startup that enabled businesses to tap into a single API for event tracking, which can be used for sending data to hundreds of tools and databases like Google Analytics, MailChimp, Mixpanel, etc.

If the acquisition details are true, then it would be Twilio’s largest acquisition so far. A couple of years ago, Twilio bought SendGrid for $2 billion.

Earlier this week, Twilio hired former Salesforce executive Jeremiah Brazeau as its chief technology officer. Brazeau is going to oversee Twilio’s technology strategy. And before joining Twilio, Brazeau worked as the chief architect of Salesforce’s Commerce Cloud.

“Twilio’s mission to fuel the future of customer engagement is so important, especially now in the time of Covid-19 where people are disconnected physically,” said Brazeau in a statement. “I believe Twilio is well-positioned to drive connectivity between individuals, customers, and companies. I’m thrilled to have the opportunity to drive and accelerate the technology roadmap that enables Twilio to continue to connect people — a necessity for the world in these challenging times.”

Disclosure: I have a small number of Twilio shares in my stock portfolio