Martin Nisenholtz, the SVP of Digital Operations at The New York Times Company was speaking at the OMMA Global conference in New York City. Nisenholtz revealed that Twitter drives 10% of The New York Times’ traffic.
The New York Times Twitter account has 1.8 million followers thus far and the number is growing at a rapid pace. This is “up from 0 a year ago,” according to Nisenholtz.
The interesting part about the traffic that The New York Times is getting from Twitter is that the micro-blogging company is not getting any money out of it. Twitter doesn’t have a revenue model as of right now.
But given how much major news agencies are relying on the micro-blogging service, the company could eventually take advantage of their situation.