Two Prime, an SEC-registered investment advisor managing about $1.75 billion in assets, has announced a $20 million equity investment led by MARA Holdings, Inc., with participation from Susquehanna Crypto. This investment formalizes MARA’s equity stake and expands its allocation in Two Prime’s institutional yield strategies from 500 BTC to 2,000 BTC, marking a significant growth-stage investment as Two Prime enhances its offerings.
The investment reflects a rising interest among institutions and sovereign entities in digital asset yield strategies as they seek sophisticated capital deployment beyond simple asset appreciation. With Bitcoin increasingly held on corporate balance sheets, demand for reliable, yield-generating infrastructure is growing. Two Prime emphasizes security, transparency, and performance in meeting this demand.
Designed specifically for institutional investors, Two Prime’s yield strategies focus on capital preservation and risk-adjusted returns. The partnership with MARA exemplifies a shift toward actively managed digital asset portfolios and serves as a model for strategic treasury management in the cryptocurrency space.
KEY QUOTES:
“As bitcoin becomes an integral part of corporate and sovereign balance sheets, institutions are reevaluating how to deploy it strategically. MARA’s investment signals a broader shift toward active, yield-focused bitcoin strategies that meet institutional standards. This is a long-term alignment around vision, risk management, and innovation.”
Alexander Blume, CEO of Two Prime
“This investment builds on an existing relationship that has delivered strong alignment around risk, transparency, and capital deployment. It reflects our commitment to activating our bitcoin holdings, turning them into more than a passive asset tied to price appreciation. Alongside our participation in Two Prime’s funding round, we have allocated 2,000 BTC to their platform to help generate yield as part of our broader treasury approach. This strategy combines the potential for long-term value appreciation with disciplined efforts to earn returns while carefully managing risk.”
Salman Khan, CFO of MARA
