Uber has announced it will introduce “Women Preferences” in the U.S., allowing women riders and drivers the option to be matched exclusively with other women on trips. This move comes in response to feedback from women users across the country who expressed a desire for more control and confidence when using the platform.
The new features will first launch as pilots in Los Angeles, San Francisco, and Detroit in the coming weeks. Uber initially rolled out a similar “Women Rider Preference” in Saudi Arabia in 2019, which has since expanded to 40 countries and facilitated over 100 million trips.
Below is a feature from Good Morning America about how it works:
Here is how it works for riders:
Women riders will soon have more ways to choose rides with women drivers:
1.) Request on-demand: When requesting a trip on demand, women riders will see an option called Women Drivers. If the wait time is longer than anticipated, they can always opt for another ride with a faster pickup.
2.) Reserve in advance: For more planning and certainty, women riders can use Reserve to pre-book a trip with women drivers.
3.) Set a preference: Riders can set a preference for a woman driver in their app settings. While it’s not guaranteed, turning on the Women preference increases your chances of being matched with a woman driver.
Here is how it works for drivers:
Women drivers will soon have the option to request trips with female riders, including during peak earning hours, such as evenings. This means more opportunities to earn on their terms with flexibility and confidence.
Women drivers can toggle on the “Women Rider Preference” in their app settings. If they want to receive trip requests from all riders, they can turn the preference off at any time.
