- Uber recently announced it hired Thomas Ranese as the head of global product and business marketing
Uber is in the midst of a major marketing reorganization. Last week, the company laid off about one-third of its marketing division. And Uber has hired Thomas Ranese as the lead of global product and business marketing to oversee the transition.
Ranese will be joining Uber officially next month and he will oversee the brand, creative, research, and regional marketing initiatives. Prior to joining Uber, Ranese worked at Google for nearly a decade and led marketing for the Google Pixel devices and the rebranding of Google Nest.
Before joining Google, Ranese had worked as the first chief marketing officer for New York and worked on the “I Love NY” campaign.
Ranese is going to be reporting to Uber’s SVP of marketing and public affairs Jill Hazelbaker. And Ranese will work with Uber’s VP of performance marketing and growth Mike Strickman.
“Uber is one of the rare companies that’s become a verb—and an iconic brand that’s redefining how we move, eat, work and more in cities around the world. As Dara has said, marketing is more important to Uber than ever, and I’m excited to work with teams around the world to strengthen our marketing capabilities, drive growth, and help transform the Uber brand,” said Ranese in a statement.
