UFOFLEET, the intelligent operating system built by UFODRIVE, has acquired FleetMaster from Cox Automotive in a move designed to accelerate the modernization of the global fleet and mobility sector. The company said the deal will expand its reach across Europe, the Americas, and Asia‑Pacific while bringing its AI‑powered infrastructure to FleetMaster’s established rental, leasing, and dealer management platform.
UFOFLEET already supports major operators, including Hertz and Merchants Fleet, and the company recently surpassed one million users while earning industry recognition from Frost & Sullivan and Hitachi.
FleetMaster, founded in 2011 and previously part of Cox Automotive, provides cloud‑native software that helps rental and leasing operators optimize operations. Cox Automotive said the sale positions FleetMaster to evolve faster by leveraging UFOFLEET’s technology, customer base, and momentum in the mobility sector.
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“The industry is at an inflection point. UFOFLEET customers define the future of fleet and mobility. After passing 1 million users and smashing every KPI since launch in 2023, we looked for partners and targets to accelerate our mission to transform the industry and drive opportunities that otherwise take years. FleetMaster is an exceptional 1st acquisition that doubles our footprint and brings UFOFLEET’s intelligence to new industry leaders.”
Aidan McClean, CEO and co‑founder of UFODRIVE
“This acquisition is an exciting opportunity to build on FleetMaster’s success with a game‑changing platform. Working with UFOFLEET over the last year, it became clear that this was the path to ensuring excellence and evolution for our customers.”
Paul Humphreys, Managing Director for Retail at Cox Automotive Europe
