Amazon.com (AMZN): Ukonwa Ojo Named As CMO For Prime Video And Studios

By Amit Chowdhry ● September 12, 2020
  • Amazon.com, Inc. (NASDAQ: AMZN) has named Ukonwa Ojo as the chief marketing officer for Prime Video and Amazon Studios

Amazon.com, Inc. (NASDAQ: AMZN) has named Ukonwa Ojo as the chief marketing officer for Prime Video and Amazon Studios. Previously the CMO of M∙A∙C Cosmetics and Coty, Ojo will be overseeing global brand and originals marketing. Ojo is going to report to Mike Hopkins, SVP of Prime Video, and Amazon Studios.

Hopkins said in an internal memo that Andrew Donkin will be shifting from his current position as the head of global marketing for Amazon’s video operation to another position at the company that will be announced soon. And his direct reports are going to report to Ukonwa going forward.

“As an award-winning marketer, Ukonwa has a fantastic two-decade track record as a builder of top global brands,” wrote Hopkins in a memo. “Her wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by marketing our content in innovative ways to develop an even stronger emotional connection with our audiences.”

While working at M∙A∙C Cosmetics, Ojo worked on customer engagement and product innovation. And while working at Coty, she oversaw brand development, advertising, design, and media planning. Before those positions, Ojo was an SVP at CoverGirl and held several executive positions at Unilever, Reckitt Benckiser, General Mills, and Meadwestvaco.

“Over the course of her career, Ukonwa has been recognized with over 50 awards and honors for driving outstanding market-leading results and delivering creative campaigns and innovations that motivate people to act. Her recognition includes Business Insider’s Most Innovative CMOs, AdAge 50 and A List, Adweek 50, WWD Brand Builder of the Year, WFA Global Marketer of the Year List, Financial Times Upstanding 100 and Black Enterprise’s 25 Women Changing the World. She is also a member of the 2020 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute,” added Hopkins.

Photo Credit: Ukonwa Ojo