Unacast announced that it has secured $28 million in new financing from Vector Capital’s direct credit strategy, Vector Velocity, marking a significant step in the company’s expansion following its late-2023 merger with Gravy Analytics.
The deal aims to accelerate product development, enhance data transparency and quality, and expand go-to-market initiatives as organizations worldwide continue to rely more on mobility and population-movement data.
The merger between Unacast and Gravy Analytics created one of the most comprehensive location intelligence platforms globally, combining technologies and data assets into a single offering now used by both public- and private-sector clients. Since the integration, the company has recorded double-digit revenue growth and achieved EBITDA-positive operations, reflecting increased demand for accurate and privacy-conscious mobility insights.
With the new capital, Unacast plans to strengthen its technology stack, expand global data coverage, and pursue strategic acquisitions in core verticals. Company leadership emphasized that the financing will support its strategy to maintain a trusted position in the evolving location data industry, where accurate and compliant datasets have become essential to decision-making across sectors.
Vector Capital stated that Unacast’s strong compliance practices and reputation for clean and reliable mobility datasets were significant factors in the financing decision. The investment also reflects broader market momentum as enterprises and governments seek dependable location analytics to understand better movement trends in communities and regions around the world.
Unacast, headquartered in Ashburn, Virginia, continues to work with organizations globally to enable privacy-friendly insights into physical-world behavior. By investing further in quality, scale, and transparency, the company aims to extend its leadership in an increasingly competitive and regulated data environment.
KEY QUOTES
“Unacast is uniquely positioned with a strong compliance record and a reputation for clean, reliable mobility datasets as global demand for location intelligence grows.”
Nick Ghoussaini, Head of Credit at Vector Capital
“Vector has been an exceptional partner, supporting our vision from the outset. This investment enables us to deliver greater value to customers and continue leading the industry with the most trusted, high-quality location intelligence.”
Thomas Walle, President & Co-Founder at Unacast
