Unify, an AI-native platform focused on transforming go-to-market strategies, has secured $40 million in Series B funding led by Battery Ventures, with participation from the OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project, and Capital49. This follows a $12 million Series A round completed nine months ago.
Unify helps teams identify prospects, personalize outreach, and automate repetitive tasks, allowing sales representatives to concentrate on closing deals. The platform uses AI to surface high-intent leads and organize targeted campaigns, empowering growth and outbound sales teams to effectively reach customers.
Notable clients, including Airwallex, Cursor, and Flock Safety, are leveraging Unify to drive measurable results, with the company experiencing an eightfold increase in revenue over the past year. Dharmesh Thakker from Battery Ventures has joined Unify’s board as part of this funding round.
KEY QUOTES:
“In today’s extremely competitive sales environment, distribution has become the barrier to success. Even great products can still fail to gain traction because prospects are overwhelmed with noise: constant outreach across email, social media, search and more. The status quo for growth doesn’t work anymore. We believe growth should be a science, not an art. Unify turns growth into a repeatable, scalable motion, combining real-time intent signals with AI agents to run powerful workflows that scale creative sales tactics. With Unify, sellers can then focus on what they uniquely do best: building relationships with humans.”
Austin Hughes, Unify’s co-founder and CEO
“Unify drives pipeline directly into our sales team’s inbox. The platform’s intent triggers and touch points give us the opportunity to talk to prospects at the right time.”
Jenny Sung, product marketing lead at Perplexity
“Unify’s approach represents the next evolution in go-to-market (GTM) technology, a trend Battery has backed through previous investments in companies such as Marketo, Gong and Braze. The Unify team has built an innovative AI platform that uncovers and prioritizes signals buried deep in disconnected systems, facilitating targeted outreach with relevant, personalized messages. We’re thrilled to back this team as it continues to revolutionize the GTM process.”
Battery General Partner Dharmesh Thakker
