Go-to-market technology company Unify announced that it has raised $19 million of Series A and Seed financing. The Series A funding was led by existing investors Emergence Capital and Thrive Capital, with participation from OpenAI Startup Fund, Neo, Abstract, 20Sales, and Altcap. And the company has also announced Unify 2.0, the company’s latest product offering to scale revenue teams’ creativity, including the launch of Unify Plays and AI Agents.
The company grew ARR 39x year-over-year and counts Justworks, Lattice, Guru and OpenPhone as customers. The funding round will enable the company to accelerate its pursuit of their goal of becoming the best platform for revenue teams to have creative, thoughtful, and delightful interactions with their customers.
Unify 2.0 is a new version of the company’s platform with the workflow builder Unify Plays and AI Agents at the center. Before Plays, revenue teams depend on duct taping point solutions together to scale automated outbound campaigns. And with Plays, revenue teams can boost creativity and execution speed, by automating 90%+ of repetitive tasks via:
1.) Person and company-level website intent (powered by 6sense & Clearbit), champion tracking, new hires, product usage data, and more
2.) Use AI to scrape the web and answer questions about an account
3.) Write 1:1 custom copy for prospects based on any data on the web
4.) Orchestrate emails and Zapier-powered Linkedin messages
5.) Mailbox creation, IP address management, mailbox warming & rotation
6.) Bi-directional Salesforce and Hubspot integrations
Along with continuing to innovate and expand our product offerings, this new round of funding will support the company’s growth by adding top talent across engineering and sales. And by streamlining the way revenue teams work with data, Unify empowers companies to drive more meaningful customer interactions, ultimately enabling teams to grow more quickly and efficiently. Learn more about Unify here.
KEY QUOTE:
“Unify’s core thesis is that the way revenue teams interact with data is broken. Unify is built on generalizable GTM data models like companies, people, sales activity, and customer activity. With a few one-click integrations, Unify pulls together this disparate data, transforms it into common schemas, cleans it with AI, and enriches it with global firmographics and intent signals. This data graph is the brain behind Unify and powers all parts of the product.”
-Austin Hughes, Co-Founder & CEO at Unify
