Unifyr announced it has raised a $20 million strategic growth investment led by Investcorp, which is backing the company through Investcorp Technology Partners Fund V. The funding is intended to accelerate Unifyr’s international expansion while advancing product development tied to its AI-driven partner ecosystem platform.
Unifyr positions its software as a platform for enterprises managing complex partner ecosystems across marketing, sales, and revenue operations. The company says its technology is designed to help organizations gain real-time visibility into partner performance, predict and increase revenue impact, and optimize partner-led growth programs at scale through AI-powered analytics and automation.
Investcorp said it is investing behind the increasing importance of partner-led revenue models in modern B2B go-to-market strategies. Unifyr, in turn, described the round as a catalyst for speeding up its AI roadmap and scaling its business globally with a strategic partner.
Unifyr operates across multiple locations, including Cary, North Carolina; Oxford, England; and Munich, Germany.
KEY QUOTES:
“Unifyr addresses a critical need in modern B2B organizations as partner-led revenue models become increasingly important. We are impressed by the company’s technology, market momentum, and AI-centric product vision, and we are excited to further support Unifyr’s journey to becoming a global category leader.”
Georg Knoflach, Managing Director, Investcorp
“This $20 million investment allows us to significantly accelerate our AI roadmap and scale globally. With Investcorp as a strategic partner, we will continue to help enterprises turn partner data into predictable, measurable revenue growth.”
Michael Kugler, CEO, Unifyr
