- unitQ, a real-time solution for staying on top of product quality across all platforms, announced it raised $11 million in Series A funding led by Gradient Ventures
unitQ, a real-time solution for staying on top of product quality across all platforms, languages and regions, announced it raised $11 million in Series A funding led by Gradient Ventures, which is Google’s AI-focused venture fund. Creandum, XSeed Capital, Bragiel Brothers and BootstrapLabs also joined this round.
In connection with this funding round, Gradient Ventures managing partner Anna Patterson is joining the board. And with this funding round, unitQ plans to hire and invest in new and existing product development. Plus the company is planning to bring unitQ Monitor to a broader market as it launches out of beta.
unitQ founders Christian Wiklund, David Eklov, and Niklas Lindstrom launched the company in response to the lack of customer-informed bug prioritization platforms while building their previous company Skout. Skout was acquired by The Meet Group in 2016.
The challenges with dealing with many platforms, languages and pressure to ship code frequently forced the company founders to become experts in hyper-tuning conversion cycles. But because there was no off-the-shelf solution, they decided to build one themselves.
unitQ differentiates itself from other data monitoring companies since it analyzes human data instead of machine data. And the company’s first product unitQ Monitor ingests omni-channel user feedback in any language to identify, quantify, and prioritize product bugs. This turn-key solution provides enterprise clients with immediate time to value since data inputs come from existing customer bases and associated user data.
The data from unitQ Monitor has already improved quality for products used by hundreds of millions of users from category leading companies. And unitQ Monitor presents indisputable data on what bugs to fix next and increases user retention, decreases support ticket volumes, and aligns organizations on company priorities. Over a short beta period, unitQ has identified 3,500 unique bugs in 5.6 million pieces of customer feedback data. On average, customers increased the quality of their products with 20% less bugs reported within 30 days of adopting unitQ.
Key Quotes:
“When an engineering team develops a product, understanding which bugs to prioritize is one of the hardest challenges. unitQ aggregates real-time user data to do this, and also ranks bugs by their impact on customer satisfaction and business impact. This is a big leap for product development teams and the tech industry at large because it turns product quality into a science.”
-Anna Patterson, Gradient Ventures Managing Partner and Google VP of Engineering
“We’re thrilled to partner with the team at Gradient Ventures in our mission to help companies monitor and improve product quality. The positive feedback that we’ve already received from our customers shows that unitQ directly increases retention of their users and provides a powerful edge against the competition.”
– Christian Wiklund, CEO and cofounder of unitQ.
“We realized that unitQ can turn our existing customer base into an extended quality team. Before unitQ, our product improvement prioritization started with a long meeting and many opinions. Now we look at unitQ Monitor and immediately start doing what we’re good at: building a great product.”
-Greg Burch, VP Engineering at Styleseat (a unitQ customer)
