unybrands, an integrated platform built to scale e-commerce businesses on and off Amazon, recently announced that it closed its largest acquisition to date in an all-cash deal.
This deal adds six additional brands across the Home, Lifestyle, Juvenile and Outdoor categories. The acquisition is highly complementary to unybrands’ existing platform; it greatly increases unybrands’ European footprint while realizing significant synergies through cross-leveraging brand and marketplace capabilities.
Concurrently, unybrands closed its Series B funding round that is providing significant flexibility for future acquisitions and organic growth initiatives. And it will also serve to fully refinance the company’s prior credit facility.
The company’s strong investor interest and support reflects confidence in unybrands’ attractive performance track-record and growth potential, and it’s cashflow positive business model, and its industry-leading platform
Since being founded in 2020, unybrands has become a leading growth platform for e-commerce businesses globally. unybrands utilizes its fully integrated operations & technology platform and world class team to maximize the potential of each brand it acquires. And to date, unybrands has acquired close to 30 brands, and generates nearly $175 million of revenues on a combined basis.
KEY QUOTES:
“We are thrilled and humbled to be reaching this important milestone in our journey. We started unybrands with a clear vision to become the leading platform to scale small e-commerce brands. From the get-go we executed a very disciplined acquisition strategy focusing on high quality brands, growth and profitability. Our strong operational performance is driven by our integrated operations & technology platform.”
“Closing on our largest acquisition to-date and our Series B funding will allow us to further accelerate our growth and profitability: We can reach more consumers with our industry-leading products across the globe, while continuing to provide attractive exits for successful entrepreneurs.”
– Ulrich Kratz, CEO and Co-founder of unybrands
