UrbanStems – a premier modern floral gifting company – recently announced that it has secured $5 million in Series C extension funding from existing investors. The funding fuels the company’s growth strategy as it expands same-day delivery service to new cities across the U.S. The funding round was led by SWaN & Legend and DF Enterprises, with additional funding from existing investors. And the announcement comes alongside the company’s same-day delivery expansion to Miami – which is the world’s foremost market in the floral industry.
Miami is one of seven cities across the U.S. to benefit from UrbanStems’ same-day delivery expansion and the fourth market it has expanded to in the past six months. To celebrate the Miami same-day expansion, the company also unveiled an exclusive and limited edition floral design – called the “Flamingo Bouquet” – available through February 4, 2024.
UrbanStems’ same-day service is a major differentiator in the luxury floral industry and will play a dynamic role in evolving Miami’s reputation as a top global floral market. More recently, the company added the same-day service to Atlanta and Chicago in late 2023, along with its legacy markets of Washington, D.C., Los Angeles, New York City, and Jersey City. The luxury floral delivery startup plans to continue its expansion to additional same-day markets this year.
KEY QUOTES:
“This investment comes at a pivotal time as we expand our same-day delivery service to cities across the U.S. We are excited to continue the momentum of rapid growth in our same-day delivery experience in 2024 and kick-off this year by bringing our modern floral designs to the people of Miami. Looking ahead this year, we have plans to open additional same-day markets and introduce more customers to our unparalleled gifting experience with best in class designs, delivery and customer satisfaction.”
— Meenakshi Lala, Chief Executive Officer at UrbanStems
“UrbanStems focuses on providing gift givers with an easy and fast digital experience that they can trust will inspire, surprise and delight gift recipients nationwide with chic, innovative fresh floral arrangements dreamt up by some of New York’s most talented designers. We are honored to continue investing in and supporting the brand as it builds out its same-day footprint, and proud that the company has sent happy and memorable experiences to more than 10 million customers so far, with many more to come.”
— Aaron Pollock, Senior Finance Lead and UrbanStems Board Member
