Userled – an AI-based company transforming how B2B companies create and manage personalized marketing campaigns at scale – announced it has raised £4 million in a pre-seed funding round led by LocalGlobe, with participation from Dig Ventures. This funding round will be used to continue hiring the world’s top talent to build the best marketing technology products.
Launched last year by serial entrepreneurs CEO Yann Sarfati (Revive, former sales lead at Salesforce and Incident.io) and CTO Tristan Saunders (Revive, tech lead at American Express and lead software engineer at nate), Userled is a no-code interface and AI-powered platform automating the creation and distribution of tailored, branded marketing campaigns in seconds, not weeks. And customers can deploy multiple personalized campaigns across all their target platforms from email, Linkedin, Meta and more. Since Userled integrates with existing CRM systems and major IP reveal providers, they can track engagement, end-to-end journeys and conversion in real-time.
This platform is able to do this without the need for third-party cookies. Userled has built a Cookieless Fingerprinting and Identity Layer that enables a full view of their behavior at the account and contact level, all while being fully GDPR and CCPA-compliant. And this will prove critical in the wake of Google, Apple and other tech companies disabling the use of third-party cookies later this year and into next year. Userled already helped firms like Wayflyer, Deel, Onfido, Encord and Elastic to drive higher conversions and strengthen their pipelines.
This funding also included participation from prominent business angels including Tessian founder Tim Sadler, Incident.io CEO Stephen Whitworth, Maze founder Jonathan Widawski and Celonis DACH GM Remy Lazarovici. And this will support Userled’s mission to make advanced, scalable, hyper-personalized marketing accessible to all B2B scale-ups.
KEY QUOTES:
“Marketers have to put significant time and resources into manually building personalized campaigns which feel impossible to scale. They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns. Userled breaks this cycle. We’re making personalized marketing easy, accessible and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape. This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth.”
- Yann Sarfati, Co-Founder and CEO of Userled
“Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. By accelerating the creation and distribution of personalized content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth – a key priority for any B2B company, especially these days.”
- Mish Mashkautsan, Partner at LocalGlobe
