UserTesting Raises $100 Million To Help Organizations Deliver Better Customer Experiences

By Dan Anderson ● March 20, 2020
  • UserTesting, a leading provider for on-demand human insights, announced it has raised $100 million in funding led by Insight Partners

UserTesting, a leading provider for on-demand human insights, announced it has raised $100 million in funding led by Insight Partners with participation from existing investors Accel, OpenView, and Greenspring. This round of funding will be used for strengthening UserTesting’s go-to-market and development efforts to increase market share and accelerate investment in its platform to continuously deliver on the expectations of its customers along with global expansion.

With this funding round, UserTesting plans to continue to invest in growth, specifically expanding the company’s global footprint in Europe and Asia along with building upon the acquisition it made of Teston, which is a European provider of multi-language user testing.

UserTesting is known for enabling every organization to deliver high-quality customer experience powered by human insight. And with UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level at the speed business demands.

The investment from Insight Partners will go back into the overall customer experience and ensure the focus remains on meeting customer needs and expectations as they evolve. Launched in 1995, Insight currently has over $20 billion of assets under management and has cumulatively invested in over 300 companies worldwide.

Using UserTesting, product teams, marketers, digital, and customer experience executives, designers and UX researchers confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. Now UserTesting has more than 1,500 subscription customers, including more than half of the world’s top brands, and has delivered human insights to over 35,000 companies to-date.

Key Quotes:

“Customer centricity has evolved from being an aspiration to an expectation. Companies across industries are now expected to absorb feedback—on a continuous basis—to deliver an ever-improving experience. As a market-leading platform for gathering human insights at scale, UserTesting is enabling all teams to unite around the voice of the customer and make better, more empathetic decisions. We are excited to partner with UserTesting on the next leg of this journey.”

-Rebecca Liu-Doyle, Vice President at Insight Partners

“Our vision is to make it easier for all companies to see, hear, and talk to their customers. We continue to listen to our own customers, and we are evolving and improving our platform based on their needs. We are honored to be joined by industry-leading software investors in Insight Partners, who share our vision as we make on-demand human insights ubiquitous for companies everywhere.”

-Andy MacMillan, CEO of UserTesting