UST has acquired Intecrowd, an award-winning Workday partner, in a move designed to expand its enterprise application capabilities and accelerate delivery of AI-powered solutions across its global client base.
The acquisition enhances UST’s position in the rapidly evolving Workday ecosystem, combining Intecrowd’s specialized expertise in Workday deployments with UST’s global scale and AI-driven transformation capabilities. The combined organization aims to deliver faster implementations, improved operational efficiency, and stronger business outcomes for enterprise clients.
Founded in 2014 and headquartered in Florida, Intecrowd has built a strong reputation for its exclusive focus on Workday solutions, offering end-to-end services across human capital management, financial management, and Workday Extend. The company operates globally with more than 250 employees across multiple regions, including North America, Europe, and Asia-Pacific.
Intecrowd has earned industry recognition for its innovation and execution, including being named 2026 Workday Partner of the Year for AI Excellence. The company has also developed AI-powered tools and deployment accelerators that help reduce implementation timelines and costs while delivering actionable insights.
By integrating Intecrowd’s capabilities, UST is advancing its SaaS++ strategy and strengthening its ability to deliver domain-led AI solutions. The combined platform will focus on enabling AI-ready data foundations, intelligent automation, and scalable enterprise transformation initiatives for Global 2000 clients.
The acquisition also aligns with UST’s broader growth strategy to deepen its expertise in key service areas and build a scalable operating model that supports long-term value creation.
KEY QUOTES:
“The acquisition of Intecrowd aligns with UST’s inorganic growth strategy to build depth in key service offerings. Strengthening our Workday capabilities supports our focus on domain-led AI solutions and innovation across our service lines. By bringing this expertise into UST’s global operating model, we are creating a scalable platform that supports efficient growth and long-term value creation.”
Vijay Padmanabhan, Chief Financial Officer, UST
“Intecrowd’s unwavering dedication to excellent service for the Workday platform has made it a leader in this critical ecosystem. The integration of Intecrowd into our Business Application portfolio is strategically aligned with Workday’s accelerating market momentum and its forward-looking innovation, especially in the area of artificial intelligence. This acquisition empowers UST to better meet global client needs in an ever-evolving technology landscape.”
Kailash Attal, Chief Solutions Officer, UST
“We are delighted to join UST. By combining UST’s scale and AI leadership with Intecrowd’s deep expertise in Workday, we are creating one of the world’s leading Workday partners. As Workday continues to lead in enterprise AI, we are well-positioned to accelerate AI adoption to drive HR and finance gains across our global customer base.”
Don McDougal, Founder and Chief Executive Officer, Intecrowd
