TicketManager, a leader in event ticket and guest management solutions for the corporate enterprise, announced Valeas Capital Partners (a growth-oriented private-equity firm) has acquired a majority stake in the company. Under the terms of the deal, Valeas is committing $110 million to support TicketManager’s strategic growth plans. TicketManager Co-Founder and CEO Tony Knopp and COO Ken Hanscom will retain a minority interest in the company.
Launched in 2007, TicketManager is the category leader in providing software and services to manage end-to-end event ticket workflow and guest experiences. Working as the central hub and system of record for data-driven organizations, the platform streamlines every step of the ticket management process.
The founders of Valeas have a proven track record of partnering with high-quality and tech forward, growth-oriented businesses that are at inflection points in their growth journey. Relevant companies they have partnered with include DoubleClick, CarProof, Deliveroo, Ren and Well.
The deal is expected to close in June 2025.
Value proposition: Every year, companies spend hundreds of billions on customer entertainment. But a large percentage of corporate tickets are never used, and a smaller percentage of organizations utilize modern software to optimize those investments and mitigate compliance risk. Implementing best practices in process and technology with TicketManager has a proven ROI driven by eliminating thousands of hours of manual work, boosting utilization of ticket assets by high-value customers, elevating guest and employee satisfaction, and providing real-time analytics for C-suite visibility. TicketManager has built the category and is the trusted partner of choice for over 500 of the largest global brands. The platform integrates seamlessly with approximately 400 venues and teams worldwide.
KEY QUOTES:
“Live events are an important investment for businesses of all sizes. Whether major global sponsorships, naming rights for stadiums, luxury suites or even a few season tickets for the local team, companies use them to attract and keep customers while building their brands. But in today’s market, many companies struggle with growing pressure to show the value of their ticket spending. We knew there was a better way, and that’s why we created TicketManager – to make company tickets easy and prove the return on investment with cutting edge technology and services.”
“Valeas shares our focus on partnership and long-term vision. Their experience scaling high-growth, tech-enabled businesses will be helpful as we execute our growth plan, build the category and scale our company.”
Tony Knopp, CEO and Co-Founder of TicketManager
“In today’s environment where investments into customer entertainment are increasingly viewed as a critical driver of client engagement, businesses are prioritizing measurable returns on investment. TicketManager has established itself as the category leader in its space, helping deliver actionable insights and analytics to businesses that link ticket usage to business outcomes. With its innovative platform and strong customer base, we believe TicketManager is well-positioned to capitalize on increasing demand for data-driven event management solutions and look forward to supporting their strategic growth plans.”
Ed Woiteshek, Co-Founder and Managing Partner of Valeas Capital Partners
