Varsity Brands, a leading platform for sport and spirit solutions through its divisions BSN SPORTS and Varsity Spirit, announced the appointment of Satish Mehta as its newly created Chief Technology and Product Officer.
In this role, Mehta will oversee the company’s product and technology strategy, focusing on developing digital platforms, data-driven experiences, and secure systems that scale across the enterprise. His teams will prioritize delivering intuitive, high-impact products that simplify how teams, coaches, athletes, and employees engage with the company’s technology-enabled offerings.
Mehta brings more than 20 years of experience leading large-scale technology, data, and digital transformation initiatives across global consumer and B2B organizations. Most recently, he served as Chief Technology Officer at Chewy, where he helped scale the business from a fast-growing startup into a multi-billion-dollar e-commerce platform. During his tenure, he led a significant transformation of the company’s technology architecture, expanded engineering and data teams, and advanced capabilities across cloud, AI, cybersecurity, and enterprise systems.
Earlier in his career, Mehta held senior technology leadership roles at UnitedHealth Group, Staples, and Yahoo!, driving enterprise-wide data, analytics, and digital initiatives. He also previously served on the board of Express, Inc., where he supported technology strategy, governance, and organizational transformation.
Varsity Brands said the appointment comes as the company enters a new phase of innovation focused on enhancing customer experience and strengthening its digital capabilities across its sport and spirit platform.
KEY QUOTES:
“Throughout his career, Satish has shown he knows how to build and scale category-defining platforms in complex, high-growth environments. As Varsity Brands enters its next phase of innovation, his ability to unite digital vision, technology execution, and business strategy will accelerate how we deliver smarter, more connected solutions for our current and future customers.”
Adam Blumenfeld, CEO Of Varsity Brands
“I’ve seen firsthand the power of aligning technology with customer needs and Varsity Brands is at a very exciting inflection point as a company. By building modern, connected platforms, we can elevate the experience for schools, athletes, and communities while creating a foundation for long-term innovation. Adam, his leadership team and the IT and Innovation functions have built something special, and I’m excited to help shape what’s next as the company continues to evolve and grow.”
Satish Mehta, Chief Technology And Product Officer Of Varsity Brands
