Vector Capital Management has announced an agreement to acquire Showpad, a leading AI revenue enablement company based in Chicago and Ghent, Belgium.
Showpad works with customers in over 50 countries, including Coca-Cola and GE Healthcare, to enhance buyer-seller engagement. It is recognized as a leader in various categories by Forrester and has received the “Customers’ Choice” designation on Gartner Peer Insights.
After the acquisition, Vector will merge Showpad with Bigtincan Holdings, which it acquired in April 2025; both will operate under the Showpad brand. This merger aims to create a comprehensive AI-driven revenue enablement solution and boost innovation through combined resources.
Bigtincan, also a leader in sales enablement, serves over 1,000 clients, including Abbott and AT&T. Insight Partners will retain its investment in the new entity, pending regulatory approval.
Advisors: Sidley Austin is serving as legal counsel, Deloitte is serving as tax advisor and Alvarez & Marsal is serving as financial advisor to Vector Capital. And Cleary Gottlieb Steen & Hamilton is acting as legal counsel and TD Securities is acting as financial advisor to Showpad.
KEY QUOTES:
“The combination of Bigtincan with Showpad brings together best-in-class innovation and market leaders with thousands of customers. The combined company will lead the digital and AI-fueled buyer and seller engagement and drive a new generation of experiences that people and brands love.”
Amish Mehta, Chief Investment Officer and Managing Director at Vector Capital
“The merger of Showpad and Bigtincan represents a watershed moment for the sales enablement market. By uniting complementary strengths in content, readiness, and AI, the combined company is poised to deliver on the market’s unmet demand for AI-centric sales enablement platforms that are easier to deploy, simpler to use and more impactful for revenue teams worldwide.”
Jim Lundy, Founder and Lead Analyst at Aragon Research
“Our unwavering focus on driving success for customers fueled a record-breaking year of growth for Showpad in 2024. Together we will deliver a breadth of flexible solutions and an incredible team to help customers engage with buyers in new and creative ways they never thought possible.”
Hendrik Isebaert, CEO of Showpad
“Evolving preferences and rapid technology advancements are aggressively transforming buying and selling behaviors. We invested early and heavily in AI, and our combined global R&D resources will accelerate innovation so customers can rapidly reap the benefits of AI and emerging future innovations.”
Jim Hopkins, Chairman of Bigtincan
“Vector Capital has a long history of building category-defining technology companies. Both companies bring impressive industry expertise and commitment to excellence. Together, they will continue to drive the future and set industry standards and best practices globally.”
Rob Amen, Managing Director at Vector Capital
