Veeam Software announced it has appointed Mika Yamamoto as Chief Marketing and Customer AI Officer. Yamamoto will lead the company’s global marketing organization and oversee its customer AI framework.
In this role, Yamamoto will focus on making Veeam’s value clearer to customers as they use data and AI across their businesses. And she will also be responsible for ensuring Veeam’s customer interactions are more relevant, informed, and connected across the customer journey.
Veeam said the appointment comes as companies continue navigating AI transformation and need more clarity around how to use data securely and effectively. Yamamoto will help shape the company’s strategy for showing customers how Veeam’s solutions can support the impact and security of their data.
Yamamoto joins Veeam from Freshworks, where she served as Chief Integrated Customer Growth Officer and led AI-powered customer and employee experience across marketing, sales, customer success, and support. Before Freshworks, she was Chief Customer Engagement and Marketing Officer at F5, where she modernized data practices and digitized the end-to-end customer experience across the security and networking market.
Previously, Yamamoto served as President of Marketo through its acquisition by Adobe and then became General Manager of the Marketo franchise. She has also held senior marketing leadership roles at SAP and Microsoft. Earlier in her career, she was a Research Vice President at Gartner and a consultant at Accenture.
Yamamoto also serves on the board of directors of BlackLine, where she chairs the Compensation Committee.
Veeam, which describes itself as the Data and AI Trust Company, provides a unified data and AI trust layer connecting security, governance, compliance, privacy, and resilience. The company says its platform helps organizations validate trust in their data so it can be used safely to accelerate AI at scale.
Headquartered in Seattle, Veeam has offices in more than 30 countries and protects over 550,000 customers worldwide, including 80% of the Fortune 500.
KEY QUOTES:
“Mika brings that rare combination of experience across enterprise marketing, sales, support, customer experience, and go-to-market transformation for an AI world. She has experienced this industry from every angle — analyst, operator, executive leader — and has consistently put the customer and partner at the center of how companies operate. She knows how to drive growth through building a brand, creating demand, and connecting the entire story from first impression to value delivered. Mika will play a critical role in shaping how we show up in the market and the experiences we deliver to every customer.”
Anand Eswaran, CEO of Veeam
“I’m excited to join this incredible team. Veeam is doing something genuinely unique, ensuring that a core asset, data and AI, can deliver remarkable impact for their customers. Organizations are putting AI to work across every function in their businesses. They need complete visibility, control, and security over the data behind their agentic and human-driven processes on a single trusted platform. Veeam is well-positioned to deliver this value. What also excites me is that Veeam cares as much about how they do their work as the impact they provide to their customers, partners and employees.”
Mika Yamamoto, Chief Marketing and Customer AI Officer at Veeam
