Velvære, a wellness-focused, ski-in/ski-out residential community within Deer Valley’s East Village expansion, has secured an additional $197 million in capital financing from Anchor Loans, bringing its total financing to $555 million following a restructuring of existing capital. The funding was arranged and advised by LFB Ventures, with equity backing from Toba Capital.
The recapitalized facility will support the full build-out of Velvære’s 60-acre, next-generation luxury community, including private wellness amenities, adventure programming, estate lots, and vertical residential development.
Developed by Pioche Partners — a joint venture between Bonfire Collective and VP Companies, Inc. — Velvære represents a $1 billion wellness-driven alpine development designed to integrate high-end residential living with cutting-edge health, recovery, and adventure services. Partnerships with Fountain Life, Technogym, and Aescape underscore the project’s focus on performance-oriented wellness offerings for slopeside buyers.
The financing comes amid accelerating market activity in Deer Valley’s East Village, where estate lots at Velvære closed between $4 million and $5 million in Q4 2025. Additional estate residences and homesites, priced from $4 million to $12 million, are under development.
The private, gated enclave offers direct ski-in/ski-out access via an onsite Deer Valley chairlift, along with an integrated wellness hub (The Well), a family adventure center (The Base), year-round recreation, and a planned suite of luxury residential products.
KEY QUOTES:
“Securing capital that mirrored the nature of our client’s vision was paramount to the capital markets effort. We focused on engaging a single-source capital provider capable of consolidating legacy debt into a streamlined, revolving debt facility that addresses all the needs for land development, amenity, and home construction for each diverse product type.”
Blake Bitterlin, Founder & President, LFB Ventures
“This financing will unlock the next chapter of Velvære. We’re not just building homes — we’re building a community where residents can live, explore, train, and recover with the same resources and energy professional athletes rely on, all while experiencing the connection and joy of mountain living.”
Dayson Johnson, Chief Revenue Officer, Bonfire Collective, and Partner at Pioche Partners
