Vendelux has raised a $50 million Series B round to expand its AI-powered platform that helps B2B companies identify, prioritize, and measure in‑person event opportunities. The round was led by Tribeca Venture Partners with participation from S3, Pelion Ventures, HubSpot Ventures, FirstMark, and Cervin Ventures, bringing the company’s total funding to $71 million.
Vendelux provides intelligence and measurement tools for B2B events, tracking more than 250,000 events worldwide to help organizations decide which conferences and trade shows to attend or sponsor and quantify the resulting ROI. The platform is used by more than 50,000 marketing professionals and influences over $5 billion in annual event spend across customers such as Ramp, Glean, Coupa, McKesson, Writer, Deel, Intel, and the U.S. Postal Service.
Powered by AI and predictive modeling, Vendelux aggregates tens of millions of data points on attendees, sponsors, and outcomes to forecast where target buyers and partners will be and how specific events are likely to perform. The company integrates with CRM systems such as Salesforce and HubSpot, enabling marketers to connect pipeline and revenue data to event activity and demonstrate the business impact of in‑person engagement.
CEO and co‑founder Alex Reynolds said the new capital will fund further investment in AI and new products designed to tighten the connection between marketers and event organizers, making live events more measurable and effective. Vendelux plans to build out capabilities across the full lifecycle of event strategy—from planning and selection to execution and post‑event analysis—while expanding its team and global reach.
