Vention announced it has raised $110 million in new financing (C$150 million) to accelerate its push into what it calls Physical AI and to help manufacturers automate more quickly and with less complexity. The company said the round included participation from Investissement Québec, Desjardins Capital, Fidelity Investments Canada ULC, and NVentures, NVIDIA’s venture capital arm, along with other financial institutions.
Vention said its mission is to simplify industrial automation by making it easier for manufacturers to design and build industrial machines without relying on fragmented tools or specialized expertise. The company framed the funding as a response to shifting manufacturing conditions, including reshoring and increased demand for domestic production, which it said are exposing the limits of traditional automation approaches that are often hard-coded and slow to deploy.
The company described Physical AI as the next phase of industrial automation, bringing generative AI into the physical world to reduce the time and effort required to design, program, and deploy machines. Vention said this approach builds on a concept it introduced at its Demo Day 2025 called Zero-Shot Automation, which it positioned as a way to reduce the “integration tax” by enabling machines to be designed and deployed without months of custom coding. The goal, Vention said, is automation that operates correctly on the first attempt and becomes more accessible to a broader range of manufacturers.
Vention pointed to what it described as a global automation gap and said complexity remains a major reason manufacturers delay investments. Citing findings from IndustryWeek and Vention reports, the company said 60% of manufacturers are postponing automation spending and that lowering deployment friction is key to unlocking adoption.
The company said it has already begun rolling out AI-driven product capabilities, including AI-powered configuration tools, robotic programming copilots, and platform enhancements intended to compress project timelines from months to days. With the new capital, Vention said it plans to intensify R&D to improve robot intelligence and perception, broaden its library of modular hardware and pre-engineered applications, and scale globally to support a customer base it said includes more than 4,000 factories. Vention also highlighted growing enterprise usage, describing how advanced manufacturing teams can design a solution in one country and deploy it across others using a unified software, hardware, and Physical AI environment.
Vention framed the financing as a bet on platform-based automation that behaves more like modern software, allowing both small manufacturers and global enterprises to deploy and standardize automation more quickly across production footprints.
KEY QUOTE:
“Manufacturers want automation that works as intuitively as modern software. By removing complexity from the deployment cycle with platform-based automation, we’re helping companies scale production faster than ever before.”
Etienne Lacroix, Founder and CEO, Vention
