VeraData Holdings and Avalon Consulting have announced a merger that unites Avalon’s deep strategic fundraising expertise with VeraData’s data science and AI capabilities, creating a more integrated and comprehensive omnichannel fundraising enterprise for nonprofit organizations. Avalon, a woman-owned fundraising agency operating since 1997, joins the VeraData Group alongside Faircom New York and Teal Media, with the combined entity positioned to deliver a connected system spanning donor behavior analytics, creative strategy, and multi-channel media execution.
The merger responds to a growing demand among nonprofit clients for fundraising partners that can integrate insight, creativity, and execution under a single accountable structure rather than managing disconnected vendors across separate disciplines. For Avalon, the partnership deepens the data and analytics capabilities its clients have increasingly requested without disrupting the strategic, creative and execution work the agency has built its reputation on over nearly three decades.
For VeraData, Avalon adds a respected agency with a track record of rigorous testing, trusted client partnerships and award-winning programs that reflect the same commitment to nonprofit performance that drives the broader group. The combined platform will operate across three integrated disciplines: Donor Science, which translates behavioral data into fundraising intelligence; Creative Science, which develops messaging and experiences that build donor trust; and Media Science, which governs channel roles, sequencing and disciplined optimization.
Financial terms of the transaction were not disclosed. The merger signals a broader consolidation trend within the nonprofit fundraising services sector, where organizations increasingly seek partners capable of managing acquisition, retention, mid-level giving and multi-channel optimization through a single integrated system rather than a patchwork of specialized agencies.
KEY QUOTES:
“Our team has always believed fundraising works best when insight, creativity, and execution stay connected — and that the strongest client relationships are built on consistency, not just capability. Joining VeraData lets us bring that approach into a larger enterprise and give clients access to deeper data intelligence without sacrificing the strategy and relationships they rely on. We’re not changing who we are; we’re expanding what we can do together.”
Allison Porter, President, Avalon Consulting
“Avalon brings exactly the strategic rigor and client-first culture that strengthens what we’ve built with Faircom New York and Teal Media. Nonprofits deserve fewer disconnected tactics and more integrated, accountable partnerships.”
Michael Peterman, CEO and Founder, VeraData
