Verecan: Research Chair Funded For Dr. Lisa Kramer Of The University Of Toronto To Support Financial Education

By Amit Chowdhry • Apr 7, 2025

Verecan Group of Companies, a comprehensive wealth management group, announced it has funded a research chair for Dr. Lisa Kramer, Professor of Finance at the University of Toronto (UofT). And as a part of the initiative, Dr. Kramer has been appointed the Verecan Chair in Behavioural Finance.

With this role, she will lead the research in capital markets, behavioural finance, investor behaviour, and related fields to advance meaningful conversations in the ever-evolving financial landscape.

Verecan will fund Dr. Kramer’s research for a limited term of three years. During this period, Dr. Kramer will serve as a liaison between academia, the financial services industry, and the general public by making her research findings accessible to various audiences.

As a professor at UofT, Dr. Kramer conducts interdisciplinary work in behavioural finance, blending psychology and economics to study markets and financial decision-making. And her research interests include neuroeconomics, investments, market seasonality, human decisions, mood, emotions and the role of animals in society.

KEY QUOTES:

“From our extensive experience in the financial industry, we realized there was a persistent lack of impactful conversations that could transform the industry at large. We believe that funding this research chair for Dr. Kramer will help start conversations that have merit and guide people on how they can think about money more perceptively.”

– Colin White, CEO of Verecan

“I’m delighted to have my research funded by Verecan to enhance financial discussions and expand industry research. My research focuses on how human nature affects the financial decision-making process, and I hope to uncover more about the motivations and results of people’s financial decisions through my continued research.”

– Dr. Lisa Kramer, Professor of Finance at UofT, who is appointed to both the University of Toronto Mississauga and the Rotman School of Management, which are among the world’s most innovative, top-ranked institutions