Verndale has acquired the Product Experience Division of Amp from Advantage Solutions, adding a team focused on product design, UX, engineering, and digital marketing as the company broadens its end-to-end digital product offering. The acquired group will operate under the Verndale brand.
Verndale said the deal strengthens its positioning as a growth partner that can take clients from early product concept and strategy through build, launch, and ongoing optimization. The Product Experience Division of Amp is known for an embedded delivery approach and capabilities spanning product strategy, rapid prototyping, product development, and post-launch management tied to SEO, analytics, and experimentation.
The acquisition also expands Verndale’s exposure to growth-focused verticals, including technology and consumer packaged goods, where clients increasingly want a single partner that blends product development with performance marketing and experience optimization. Verndale said it is continuing to invest in a platform that combines product, UX, engineering, data, and marketing into one accountable offering.
Support: Canaccord Genuity served as financial advisor to Advantage Solutions on the transaction. Financial terms were not disclosed.
KEY QUOTES:
“Brands are under more pressure than ever to turn digital experiences into real business growth, and that requires strategy, creativity, technology, and product thinking working as one. They share our obsession with craft, speed, and measurable outcomes. Together, we’re building a unified model that helps clients move faster and deliver digital experiences that evolve like products — not projects.”
Chris Pisapia, CEO, Verndale
“Our team and Verndale have a shared belief in the synergy of design, technology and data. Clients will benefit from our combination of expertise and embedded style of working to deliver a faster, more connected path from vision to market.”
Robert Balmaseda, SVP, Product Experience
