Verndale announced it has acquired Vaan Group, a direct-to-consumer agency and Shopify Platinum Design & Technology partner, in a move aimed at establishing a dedicated D2C commerce offering and expanding Verndale’s Shopify design, build and optimization expertise.
Verndale said the deal adds Vaan’s experience building design-led Shopify storefronts, executing platform migrations and developing ecommerce ecosystems for DTC, luxury and lifestyle brands. The company said it will combine that capability with Verndale’s broader digital experience services, including UX, product engineering, experimentation and ongoing optimization, to help brands move from concept to launch faster and improve conversion performance.
Executives said the acquisition reflects the increasing role of commerce as a core part of experience strategy, noting that Shopify agencies are more commonly acquired by commerce specialists rather than broader digital experience partners. For clients, Verndale said the combined offering will include Shopify migrations, headless builds and conversion optimization supported by an integrated design-and-technology model.
KEY QUOTES:
“Brands today expect digital experiences that elevate their brand and perform flawlessly at scale.” “Vaan’s Shopify credentials and commerce-focused conversion design elevate our ability to deliver exactly that. With the acquisition of Vaan we can help brands move faster, convert better, and operate with more adaptability in the D2C space.”
Chris Pisapia, CEO, Verndale
“Joining Verndale allows us to bring our commerce-first approach to more brands and more complex digital challenges.”“Our shared focus on integrated design and technology thinking creates an incredible opportunity to deliver even more impactful commerce experiences.”
Xavier Armand, CEO, Vaan Group
